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Inbound.org and Unbounce recently hosted Conversion Rate Optimization Day (CRO Day for short) with a bunch of CRO experts. The day consisted of an AMA with a panel that took questions from the community.
The most difficult part of a salesperson’s job is finding interested prospects and getting the appointment.
The solution is to create prospecting alignment between marketing and sales. We need to be more strategic about our prospecting list. Stop calling everybody and start focusing on real prospects.
Executing on the strategy can appear complicated, highly variable, and overwhelming at first, but teamwork between marketing and sales determines its success.
Content marketers these days have to write a lot of content. Whether working in house or for an agency, writing projects can run the gamut from social media sound bites and blog posts to extensive eBooks and tip sheets.
Whether you’re a content marketer or simply someone who wears a lot of hats at your company, one of which being content writer, how can you keep churning out quality content at such a high rate?
One of the best ways is to have a writing routine. This will allow you to prioritize your writing assignments and better tackle the most important ones when you’re in the right state of mind.
This topic originally came up during a sales meeting when a salesperson suggested callers ask the prospect, "Is this a good time to talk?" He said this technique differentiates him from other sales people by positioning him as someone who is respectful of the prospect's time. It also allows him to create a warm call situation where he can follow-up in the future.
Although I've never been one to use this technique, I started thinking about ways it could be used as an effective sales tactic for those who choose to use this approach.
There are many components that go into being an effective marketer. And with the proliferation of technology in this day and age, marketers may feel they need to be everywhere at once.
So what should marketers do? Have incredible, in-depth knowledge on one or two specific areas, or have a little bit of general knowledge about many things?
If you read our recent post 6 Inbound Marketers You Don’t Know (But You Should), you saw that Dave Gerhardt was number one on the list.
Due to his experience and accomplishments at both HubSpot and Drift, we wanted to learn more about his journey and how he was able to achieve such rapid growth over a relatively short period of time.
Salespeople and managers get excited about developing new opportunities with first time appointments, but there are big challenges to overcome.
First of all, new appointments don't come easy. One right or wrong move early in the conversation gets you into or out of the game.
Secongly, many of your prospects know (or think they know) everything about you and your competitors and have formed strong opinions about your company and your capabilities. On the other end of the spectrum, there are prospects who know they need to do something, but they're overwhelmed with information and have no clear direction for what they want to do.
Are you doing account based marketing in the most efficient way possible?
As we discussed in a recent post about marrying account based and inbound marketing, account based marketing is basically outbound marketing but for specific accounts (usually companies). This allows you to go after one specific business at a time, targeting your efforts, reducing marketing costs and increasing your chances of winning the deal.
So how can you make your processes even more efficient? Here are five account based marketing tools and resources that you should look into and/or try out today.
There’s no magic phrase that’s guaranteed to help you close a sale, but there are techniques you can use to increase your odds.
Before you even get to the closing phase, it’s important to:
After you’ve successfully communicated these points, it’s time to close. You’ve spent a lot of time and money helping this prospect get closer to becoming a customer. It’s time to finally make it happen!
If you own a small business or have dabbled at all in marketing, you’ve probably heard a thing or two about content marketing.
Not only is this form of marketing highly popular, it’s also highly effective.
While it may not make much sense at first, when you take a step back and look at how content marketing works throughout the buyer’s journey, you’ll begin to see how this type of marketing keeps people interested and engaged with your business.
Here are four benefits of content marketing that may make you see it in a different light.
