Sales Driven Marketing Hub

Consistently exceeding sales targets begins with a steady flow of leads into the top of your sales funnel.

Your sales funnel is the path your leads take on their journey to becoming a customer, and all your inbound marketing efforts will go for naught if your sales funnel is not consistently replenished with net-new traffic.

While each of your leads will follow a different path through the sales journey, there are a few steps you can take to keep a greater portion of that traffic moving forward towards the end goal of becoming a qualified lead, converted site visitor, and/or a verified customer. 

There’s no magic phrase that’s guaranteed to help you close a sale, but there are techniques you can use to increase your odds.

Before you even get to the closing phase, it’s important to:

• Help your customer identify his or her problem.
• Demonstrate that your product or service offers a solution to the problem.

Learn how to find more prospects on social media.

After you’ve successfully communicated these points, it’s time to close. You’ve spent a lot of time and money helping this prospect get closer to becoming a customer. It’s time to finally make it happen!

Companies are always looking for ways to create a purchasing pathway on their website to facilitate the buying/signup process online, even for complex B2B solutions. The challenge not only lies in being able to make a complex purchase online, it’s also about ensuring proper expectations are set and a strong implementation is executed.

So what do you need to help facilitate this process and make sure prospects don’t slip through the cracks of your purchasing pathway?

Enter salespeople.

Great salespeople play a much bigger role than simply convincing someone to buy. Here are five reasons why the internet can’t replace them.

In an age where inbound marketing is omnipresent and content is being created and consumed at a rapid rate, salespeople need to take on more roles than ever.

While this may seem overwhelming at first, there is content to help you every step of the way. Salesforce and Kapost recently joined forces to outline how leveraging the right content at the right time can “take your relationship well beyond customer and salesperson.”

Here’s what we learned from their collaboration: the five roles salespeople must adopt to achieve sales success.