Sales Driven Marketing Hub

HubSpot recently introduced its new mobile app for iOS. The app, which includes a mobile CRM, offers everything you need from HubSpot.

According to the company, “We've taken the best parts of our existing CRM, Sales, and Marketing apps, and combined them into a single mobile experience.” The new app provides users with “a view into the full lifecycle of your contacts, from top funnel marketing efforts to in-progress deals and sales tasks.”

Do I talk too much?

Once I start talking, I just can’t seem to stop. Even noticing people’s discomfort doesn’t stop me. I somehow don’t care enough. My problem sank in when my boss told me that some of my clients won’t work with me because “I suck the air out of the room” with my pontification. Do I need some sort of personal stop sign?

I don’t need a stop sign. I need a traffic light.

Promoting your content on social media is a great way to reach new people, increase your audience, boost engagement, heighten your organization’s visibility and drive traffic to your site.

According to Search Engine People, “74% of marketers saw an increase in traffic after spending just 6 hours a week on social media.” That means that going from having zero social media presence to investing a little over an hour a day can significantly boost the amount of traffic coming to your site. Additionally, the company found that 78% of Americans say social media impacts their purchasing decisions.

Most new appointments are not set on the first call attempt. It often takes six or seven attempts to even get your foot in the door.

The key to a successful selling process comes with establishing a pattern of pipeline building and follow-up, and the best reps master the art of managing their leads through a CRM.

Many reps will tell you that they're organized and that they have "their own" system, but look at their work space and you’ll find that they have paper lists and sticky notes spread across their desk. You're laughing because you know exactly who I'm talking about.

When it comes to creating web pages, what should come first: design or copy?

There seems to be two camps when it comes to this common web design debate. The question comes down to this: Should the copy dictate the design, or the design dictate the copy?

Let’s take a look at why both arguments are flawed and what approach makes for the most effective web design.

Social media marketing is more than simply publishing tweets, Facebook posts and Pinterest images; you have to really know your target audience and what they respond to online.

So what skills should social media marketers (SMMs) acquire to make their social efforts more effective? This exact question recently popped up over at Inbound.org.

Here are what SMMs themselves think are the most valuable skills people in their profession can have.

Do you ever feel like you're losing control of the conversation during a prospecting call or sales appointment?

You quickly realize you better regain control of the sale, or you're going to lose the deal.

Some prospects engage you with a multitude of questions around product features. Can your software do this? Can it do that? At first, you think "Wow" this customer is really interested! Thirty minutes later you realize...wait a minute, we're nowhere close to getting this deal.

One of the best ways to see how you and your team are performing is to benchmark your efforts and achievements against others doing the same thing.

If you’re doing content marketing for your company, one of the best resources you can use for this purpose is the Content Marketing Institute’s B2B Content Marketing Report. This report includes content marketing benchmarks, budgets and trends.

I spent the early part of my sales career believing that leaving sales voicemail messages was a waste of time.

Why? Because return phone calls are rare, and I preferred calling multiple times until I finally got a voice-to-voice connection with the decision maker. I felt like it kept me in control of the follow up process and was the most efficient way to crank out more calls throughout the day; I figured I’d save 45+ seconds per call by not leaving messages.

But the game has changed: Prospects are hiding behind caller ID and aren't answering their phones. No matter how often or what time of day, they just aren’t answering. When I call over and over again and never get an answer, it’s like spinning my wheels.

You think you know your target audience, but do you really know what they want and how you can help them?

Just take your email marketing for example. Are your emails actually adding value? According to a TechnologyAdvice survey, 49% of respondents said they received irrelevant emails on a daily basis from companies they’d opted in to hear from. What’s more, almost 32% flagged irrelevant email as spam!

So what can you do to really uncover customer pain points and give your customers what they want?