If you haven’t yet noticed, we’re big fans of sales and marketing alignment here at xoombi.
In fact, we’ve written about how you can create alignment throughout the buyer’s journey, as well as ways in which you can strengthen alignment. But what perks does sales and marketing alignment actually provide?
HubSpot was recently able to answer this question with statistics from their 2016 State of Inbound report. Here’s what they found, as well as some impressive statistics from Wheelhouse Advisors.