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If you’re keeping up with our series, you’ve already learned how to harness the power of the Contacts and Companies features of the HubSpot CRM.
Now it’s time to take that knowledge and apply it to two more powerful features: Deals and Tasks. Deals allows you to add and view deals and their stages, while Tasks allows you to create tasks and set reminders.
Let’s take a closer look at each.
Are you using the HubSpot CRM to manage your daily sales activities? If it’s not properly set up or maintained, you might not be working as efficiently as possible.
In this first part of our seven-part series on how to get your HubSpot CRM to work, we’ll take a closer look at the Contacts and Companies features of the CRM.
Let’s jump in.
I’m sure you’ve heard the often-cited fact that it’s cheaper to retain a current customer than find a new one. But this is only the tip of the iceberg.
Not only is it cheaper, customer retention is actually more profitable and can lead to more business growth.
Let’s dive a little deeper on exactly what keeping customers happy can mean for your business’s bottom line and what you can do to boost overall customer satisfaction.
Gated assets are important. These eBooks, tip sheets, case studies and the like are the means by which website visitors turn into leads.
Think about it this way: You create social media posts that point to blog posts, and blog posts that point to gated assets. When a visitor is interested in the asset offered, s/he lands on your—you guessed it—landing page and gives you his or her information in exchange for the asset.
But how do you keep those freshly minted leads engaged after they hit the “submit” (or, the more effective “get your free eBook” or “download now”) button on your landing page? Enter the thank you page.
Content is as essential to today’s marketer as was spice to the ancient trader. Content is what the marketer now peddles—it is the marketing Swiss Army knife that can be leveraged throughout the buyer’s journey to attract, persuade, and convert prospects.
But you know how important content is; the question is: how do you manage all of that content? As an inbound marketing agency that not only manages all of our own content, but also all of our clients’ content, we’ve learned a thing or two about web content management.
Here’s why and how we use Trello for all of our content management needs.
We’ve talked a lot about how to create great content, just take a look at a few of these titles:
So now that you know all about content creation, how do you promote that great content you’ve spent so much time crafting? Read on for 10 ways to completely dominate content promotion.
In the age of internet marketing, online social proof is becoming increasingly important. Don’t get me wrong, word of mouth still does wonders, but in a time when clients can be across the globe, proof that your solution actually works has to be somewhere everyone can find it: online.
In fact, according to a report by Mintel, 70% of consumers seek out social proof online before making a purchase.
So what is social proof, how do you generate it, and, once you have it, how do you leverage it? Read on to learn the answers.
I feel your pain.
Writing the actual blog title can sometimes feel like a whole other project on top of the topic and keyword research and content writing you’ve already done. But it doesn’t have to be!
That’s because there are headline formulas you can use to ensure that they’re more likely to be clicked than ignored.
Online marketers carry a do’s and don’ts list for SEO. The do’s are to be implemented and the don’ts are to be avoided, both for the same purpose: getting increased visibility on search engines.
Bounce rate belongs in the list of don’ts. A high website bounce rate means that the site’s not living up to an SEO’s expectations. It has performance issues that need to be addressed. A high bounce rate is a sign of other performance deadlocks.
If you’re trying to get a startup off the ground, there’s no doubt that there’s a lot on your mind. Seed funding, hiring, product development, beta testing, and finding customers are just a few of the things on your plate. So when it comes to marketing, it’s probably not on the top of your to-do list.
But throughout the startup launch process, it’s important to keep marketing—especially inbound marketing—top of mind. After all, inbound marketing is the way you’ll get your name out there and bring customers in.
Here are a few reasons inbound is so crucial to startup marketing and why you should seriously consider getting started sooner rather than later.
