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Why Inbound is Essential to Startup Marketing

startup marketing

If you’re trying to get a startup off the ground, there’s no doubt that there’s a lot on your mind. Seed funding, hiring, product development, beta testing, and finding customers are just a few of the things on your plate. So when it comes to marketing, it’s probably not on the top of your to-do list.

But throughout the startup launch process, it’s important to keep marketing—especially inbound marketing—top of mind. After all, inbound marketing is the way you’ll get your name out there and bring customers in.

Here are a few reasons inbound is so crucial to startup marketing and why you should seriously consider getting started sooner rather than later.

1. Create Awareness

One of the main benefits of inbound marketing is that it creates awareness for companies. And, as many people with startup experience know, this is a huge part of making a startup viable.

Inbound can help bring your company name, mission, and product or service to the masses by creating a strategy, executing that strategy, and assessing your progress every step of the way. This process of strategizing, executing, and assessing is ongoing and grows with your business. 

2. Build Your Brand 

It can be hard for startups to find their branding foothold at first. 

Inbound can help with brand building by leveraging custom content to hone your brand voice, style and key messaging. Need to tell the story of your company and how your brilliant idea came from a need you couldn’t find a solution for? Employ inbound techniques to turn that story into a piece of content that connects with people that have the same need and brings your target audience to you.

3. Establish Expertise

One of the most important things startups want to get across is that they do indeed know their stuff. Using inbound for startup marketing can help you establish this industry expertise. 

Start by utilizing the knowledge of your team members to generate informative, engaging, and valuable resources that you know your ideal customers will want to consume.

4. Generate Leads 

Lead generation is what most people would argue is the most important part of keeping any business, let alone a startup, afloat. After all, how can you close sales if you have no way to bring in leads in the first place?

At the very least, you don’t want to be in a situation in which the startup is getting traction, the sales team is expanding, and you realize you haven’t invested enough in marketing to support your sales team. 

This is one of the biggest reasons inbound is essential to startup marketing: It helps bring in leads well before your sales team is asking for more of them. By consistently having leads in your pipeline and nurturing them throughout the buyer’s journey, you’ll already have sales qualified leads (SQLs) ready to go when the sales team is ready for them. 


Startup marketing, like any other aspect of the startup life, can be challenging. But in order to truly get your business off the ground, you’re going to need to know who you are, get the word out about it, prove that you know what you’re talking about, and bring in customers—all of which can be accomplished with inbound marketing. 

Still confused and/or stuck and need some help? Download our free inbound marketing campaign checklist below to learn all the elements that make for a great campaign.

The xoombi inbound marketing checklist


Lolly Spindler


Lolly Spindler

Lolly Spindler is the Content Marketing Manager at xoombi. A writer by trade, Lolly loves to make the written word work for clients by delivering high quality, engaging content to their audiences. She leads the xoombi content marketing team in executing demand generation, SEO, and copy editing strategies. Lolly is a graduate of Boston University.


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