Sales Driven Marketing Hub

If you’re keeping up with our series, you’ve already learned how to harness the power of the Contacts and Companies features of the HubSpot CRM.

Now it’s time to take that knowledge and apply it to two more powerful features: Deals and Tasks. Deals allows you to add and view deals and their stages, while Tasks allows you to create tasks and set reminders.

Let’s take a closer look at each.

Are you using the HubSpot CRM to manage your daily sales activities? If it’s not properly set up or maintained, you might not be working as efficiently as possible.

In this first part of our seven-part series on how to get your HubSpot CRM to work, we’ll take a closer look at the Contacts and Companies features of the CRM. 

Let’s jump in. 

The marketing landscape has shifted. And, since sales and marketing teams usually work together closely and sales relies on marketing for reliable leads, it only follows that the sales landscape needs to shift as well.

As we discussed in a recent post, instead of the old school marketing approach wherein target audiences were interrupted by marketers shouting their messages at them, today, marketers hope to bring the target audience to them by providing value. 

Salespeople can—and should—follow suit. Instead of only providing information on their company’s products or services, it’s imperative that salespeople provide something of value to prospects during every single interaction they have with them. And that doesn’t necessarily mean more legwork for the sales team. In fact, this can be accomplished by using content marketing assets that the marketing team has already developed.

If you haven’t noticed already, we’re big fans of LinkedIn here at xoombi. As an agency that helps our clients with both inbound marketing and sales coaching, LinkedIn has a special place in our heart. Not only is it an excellent place for B2B social media marketing, it’s also ideal for sales prospecting.

In our opinion, one of the best features of LinkedIn is the ability to join and participate in groups. But with millions of LinkedIn groups, how are you supposed to know which ones are the best to join? 

To help you network more efficiently, we’ve created this list of the top 10 sales LinkedIn groups. (If you’re interested in marketing groups, go here.)

As we’ve said before, LinkedIn is great for B2B networking. But, unlike other social media sites, it’s also great for prospecting. Who knew that a social site we’ve come to know and love could also help boost our sales?

Here’s why LinkedIn is the perfect sales prospecting tool and how to use it. 

It's almost 2016, which means a fresh, new year is right around the corner! This gives all of us an opportunity to reflect on the past year and decide what changes we want to make in the new one.

To help you start the new year off right, we've gathered a few marketing and sales quotes to help motivate you and your team.

Here are some of our favorites and how they apply to both your sales and marketing teams!

It’s a common misconception that B2B buyer activity slows down during the holidays.

However, during a study conducted by Software Advice, Derek Singleton found that “companies may underestimate the opportunity to generate leads and reach buyers by phone around Christmas and the New Year.”

Sales and marketing alignment is becoming increasingly important to the growth of your company. From leveraging digital assets, email marketing, and social media to creative techniques for sales teams to engage prospects, putting it all together can drive massive returns.

Here are some things we've learned that you can start implementing today.

Image via ToutApp

If you haven’t noticed yet, we learned a lot in San Francisco last week. Along with all the lessons on sales and marketing alignment and social selling we learned, there were a lot of great sound bites.

Here are some of the most thought-provoking sales quotes from the Sales Stack 2015 Conference and what we learned from them. 

At a recent Sales Stack Conference, three well-known social sellers were asked to define social selling and how they leverage it successfully.

This panel was made up of:

• Ken Krogue: Ken is the founder of InsideSales.com and boasts 37.4 thousand Twitter followers.
• Koka Sexton: Koka was formerly the Global Senior Social Marketing Manager at LinkedIn and has 65.6 thousand Twitter followers.
• Jill Rowley: Jill is a “Social Selling Evangelist” with 28.5 thousand Twitter followers.

Here’s what the pros had to say.