Sales Driven Marketing Hub

Motivation is key when it comes to getting your day started, and some days, we all need a little extra push.

For those days when it’s just a little more difficult than usual to get out of bed, here are a few motivational tips that might inspire you to get moving! 

Doing AB testing is a great way to see if quick, minor changes can help improve your website’s overall conversion rate. 

Think of it this way: If taking five minutes out of your workday to make a simple change on your site resulted in even a 2% boost in conversions, would you do it? Of course you would! 

In this post we’ll cover the basics of AB testing, including what you’ll need to run one, how to make your tests successful, and how to get accurate results. 

I've learned five important sales lessons from Zig Ziglar that helped shape my thinking.

Early in my career, I met with leaders at the Zig Ziglar Corporation to learn about their business and to understand what made them great in the sales and business training industry. I remember Zig’s son Tom, now the CEO of Ziglar, Inc. saying “We are in the business of helping people develop the correct attitude about business and life. Attitude is more important that Aptitude!"

The idea stuck with me, and I applied it while observing people throughout my career. The most successful people I’ve ever met share these five attitudes:

Starting a blog can be tough: There’s a lot of steps to think about and the process of creating, publishing and promoting content can be daunting. But it doesn’t have to be!

I recently checked out Neil Patel’s webinar “1,000,000 Visitors/Mo and Counting: How to Create a Blog that Doesn’t Suck.” If you’re going to take advice on how to start a blog from anyone, take it from Neil. His blog Kissmetrics hit 1,000,000 visitors a month without any paid advertising!

I was recently assigned a project of developing buyer personas for a new client we recently onboarded. It initially involved a lengthy discussion answering (seemingly) unnecessary and pointless questions about made-up people.

Where did they go to college?

Where do they live?

What are some hobbies they enjoy in their free time? Blah. Blah.

If you’ve been thinking about hosting content on Medium, this post is for you. Below, I’ll cover the pros and cons of using Medium to host content from a marketer’s perspective.

This will provide you with a good idea of what to expect from one of the most popular blogging platforms on the web, a platform with over 25 million views a month.

The awesome internet marketing community Online Geniuses recently hosted an AMA with Neil Patel, co-founder of KISSmetrics, Crazy Egg and Quick Sprout. You might remember him from our post on influencers’ social media pet peeves.

I'm such a fan girl. 

During the AMA, Neil answered questions on everything from email, content marketing and SEO to the future of digital marketing and Pokemon Go!

Let’s jump right in.

We work with a lot of clients to create gated assets, including tip sheets, on-demand webinars, self-assessments and—the most popular of all—eBooks.

When it comes to creating an eBook, many people don’t know where to start or are unaware of the amount of effort they should invest.

To give you some insight into the process, here are some of the benefits of creating an eBook and the steps we recommend you follow.

Companies are always looking for fresh, new ways to boost conversions and drive growth online.

While we’re big fans of A/B testing for elements you’re already using on your site, it’s also fun to conduct bigger inbound marketing experiments for things you haven’t tried out yet.

What we don’t want is for you to conduct a huge experiment that takes a lot of time and effort and produces little to no results. Therefore, we’ve scoured the web to find what experiments have actually worked for others (as well as some that have worked for us) and how you can implement them yourself.

Is it just me or is SEO always getting painted as this big scary monster everyone seems to be intimidated by?

This is probably because optimizing websites for search engines like Google, Yahoo and Bing is a very difficult and tedious task for most. It continues to be one of marketers’ most challenging duties when it comes to online marketing. And just when you think you’re getting the hang of it, Google goes and changes its algorithm! 

I wish I had a magical formula that guaranteed a top ranking on search engines, but unfortunately, there is no such thing. However, I do have a few secret techniques to share that can help improve SEO.