Sales Driven Marketing Hub

One of my mentors used to say, “You can have a bad day, but don’t ever have two in a row. You might have a bad week but don’t repeat it the next week. If you have a bad month always bounce back the following month. Through it all, there is one thing you must always do. Make sure you always hit your goals for the quarter.”

Most people find themselves scrambling at the end of each quarter to achieve quota. I have a sales strategy for exceeding quarterly goals. Perfect it, and you’ll beat your goals quarter after quarter, year after year! 

We recently published a post that gave readers steps to follow to start a blog, including how to pick a niche, create and promote content, and more. However, once you’ve gone through the groundwork of strategizing comes the time to actually launch your business blog. 

To help with that process, here are five preparations you should make in order to make your blog a worthy business endeavor.

In a previous blog post we introduced you to Jess Webb, then a demand generation marketer at HubSpot, now the Content Marketing Manager at Trello.

One of the most impressive things Jess did during her tenure at HubSpot was to grow the HubSpot Instagram account from 4,500 to 30,00 followers in one year—that’s 500% growth.

Due to this success, I picked her brain on her strategy, what type of content works, using hashtags, and generally how to grow Instagram followers. Here's how she got started and what she recommends when it comes to Instagram for business.

Sales leadership is one of the most difficult jobs in business today.

I've always enjoyed watching great leaders in action. When you observe the best, there are six things you'll notice that great sales leaders do.

Much like Instagram, many B2B businesses believe that Pinterest caters more to B2C companies.

However, if you know how to set up your profile and what types of things to “pin,” you’ll soon realize the value Pinterest has to offer your B2B business. 

Here are a few interesting Pinterest stats and some tips to help you start using Pinterest for business. 

Nowadays, people engage with brands in a personal way and content has become the go-to choice for marketing.

Content supports potential customers, replacing overt selling methods. In exchange for their time and attention, companies have the opportunity to educate buyers about their products.

Content marketing works. But it's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges. 

Content curation is one solution to this problem.

According to a report by Forrester Research, only eight percent of B2B companies have achieved effective sales and marketing alignment. Although department leaders believe there's much to be gained from teams working together to increase lead flow and generate revenue, why doesn't it happen?

Some colleagues tell me sales and marketing alignment is impossible to achieve. I disagree.

How do we move teams from talking the talk to walking the walk? Here are six ways to achieve sales and marketing alignment.

It’s something every business strives for.

Whether you’re a B2B or B2C company, there’s a certain type of person who can really take your business to the next level. Not only can she boost your MRR, she can also be the difference between one and five new clients. 

She is the brand advocate.

Brand advocates are any company’s favorite type of customer. Not only are they paying customers, they use your product or service a lot and they love it. In fact, they love it so much that they talk about it on a regular basis. 

Many businesses in the B2B space may look at this title and think, do I really need to be on Instagram?

While it’s true that when it comes to the business presence on the site, it’s primarily B2C companies dominating Instagram. However, that doesn’t mean B2B companies shouldn’t be and can’t find success on the network. 

This also doesn’t mean that every B2B business absolutely should be on Instagram either. Every company is unique and will find its audience on certain social media sites—some will work, some simply won’t. 

What is your company doing to identify and develop future sales leaders?

In a competitive and fast moving sales environment, companies are always looking for an edge. Winning companies know it begins with their people.

Here's a list of four ways to develop future sales management talent.