Sales Driven Marketing Hub

If you’re trying to get a startup off the ground, there’s no doubt that there’s a lot on your mind. Seed funding, hiring, product development, beta testing, and finding customers are just a few of the things on your plate. So when it comes to marketing, it’s probably not on the top of your to-do list.

But throughout the startup launch process, it’s important to keep marketing—especially inbound marketing—top of mind. After all, inbound marketing is the way you’ll get your name out there and bring customers in.

Here are a few reasons inbound is so crucial to startup marketing and why you should seriously consider getting started sooner rather than later.

We’ve all been there. New to the marketing world and using whatever tactics we can to try to boost our marketing efforts. In hindsight, some of these decisions may not have been the best.

That’s why the recent conversation over at Inbound.org struck a chord. Marketers, SEOs, CROs, and others from the industry chimed in about what newbie marketing mistakes they’d made and what they learned from them. Check them out below.

Similar to how people who do search engine optimization call themselves SEOs, those who do conversion rate optimization are often referred to as conversion rate optimizers or CROs. 

In this post, we’ll explore what really makes a good CRO a good CRO. After all, if you’re not all too familiar with conversion rate optimization, it can be difficult to know what to look for when it comes to hiring someone who does. 

Recently some of the best CROs in the business came together on Inbound.org to give their two cents on what makes a good CRO. Here’s what we learned. 

I was recently scanning Inbound.org and came across an old AMA with Noah Kagan that was pretty insightful.

If you don’t know who Noah is, here’s a brief bio: He used to work for Facebook and Mint and is now the CEO and Founder of AppSumo and is involved with SumoMe and OkDork. 

Here are some things I learned from the AMA that can be leveraged to increase marketing productivity. 

With all the different marketing terms getting thrown around these days, it can be difficult to know which term means what. I can’t even count how many times I’ve had to explain what I do using multiple terms to say the same thing until it resonates with someone!

Therefore, I thought I’d write this post to give a clearer definition of each term, which are synonymous, and which fall under the umbrella of others. 

Here we go! 

We all know the benefits of social media marketing and how Twitter is a great platform for B2B businesses, but did you also know that you can leverage this social media site to spy on the competition?

Using Twitter Search’s advanced features and many search operators, you can learn a lot about your competition, including who isn’t happy with their product or service.

The world of content marketing is only growing and expanding as time goes on. There is a higher demand for it because more people are seeing how truly valuable it is.

In this article we’ll examine 13 telling content marketing statistics and dive into why they matter and what they mean for the present and future of the industry.

These days, with so many options available for consumers, it’s imperative that you go above and beyond in order to delight customers.

Now that excellent customer service is the expected minimum, how can you pull ahead of the competition and keep customers happy to have partnered with you?

Here are a few ways to delight customers, build loyalty, and outshine the competition. 

Many digital marketers these days are willing to try out multiple tools in order to see which ones work best on their sites and have the biggest impact on conversion rate.

While these types of tools and software run the gamut, from different forms of pop ups to live chat windows, one of the most interesting types by far are heat maps.

Here’s why this type of marketing tool is so useful and how it helps increase conversion rate.