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Back in May of 2015, Brian Halligan, CEO and cofounder of HubSpot, announced that HubSpot had "renewed their ISVForce relationship with Salesforce.com through 2020.”
Although the HubSpot & Salesforce partnership has been around for a while, there’s not much out there that outlines what it means for HubSpot users.
Let’s take a look at what the partnership entails and how you can benefit from it.
Inbound marketing can increase brand awareness and boost conversions.
But getting your boss on board can be a challenge.
That’s because in order to transition from a more traditional marketing strategy to an inbound one, there needs to be a shift in mentality.
Why? Because a transition to inbound marketing isn’t just a marketing decision, it’s a cultural one.
You’ve done the heavy lifting.
You’ve chosen a web host, picked a good content management system (see the perks of Hubspot vs Wordpress here), have a solid, good-looking design, and are all set up to promote your posts once you hit publish.
Now come the nuts and bolts of planning, creating, and promoting content.
The state of link building survey began in 2013. Although 2015 didn’t see a survey, 2016 saw it brought back, and with it, some interesting findings.
Moz and Credo collected 435 responses (compared to 315 in 2014) to the survey, which included questions “designed to reflect link building’s evolution into a more legitimate and integrated marketing channel.”
Most of the respondents (41%) worked at an agency, followed by in-house SEOs (27%) and consultants/freelancers (12%). Furthermore, the majority of respondents (65%) worked for companies that had one to 50 employees.
I’m sure you’ve heard the often-cited fact that it’s cheaper to retain a current customer than find a new one. But this is only the tip of the iceberg.
Not only is it cheaper, customer retention is actually more profitable and can lead to more business growth.
Let’s dive a little deeper on exactly what keeping customers happy can mean for your business’s bottom line and what you can do to boost overall customer satisfaction.
Gated assets are important. These eBooks, tip sheets, case studies and the like are the means by which website visitors turn into leads.
Think about it this way: You create social media posts that point to blog posts, and blog posts that point to gated assets. When a visitor is interested in the asset offered, s/he lands on your—you guessed it—landing page and gives you his or her information in exchange for the asset.
But how do you keep those freshly minted leads engaged after they hit the “submit” (or, the more effective “get your free eBook” or “download now”) button on your landing page? Enter the thank you page.
Content is as essential to today’s marketer as was spice to the ancient trader. Content is what the marketer now peddles—it is the marketing Swiss Army knife that can be leveraged throughout the buyer’s journey to attract, persuade, and convert prospects.
But you know how important content is; the question is: how do you manage all of that content? As an inbound marketing agency that not only manages all of our own content, but also all of our clients’ content, we’ve learned a thing or two about web content management.
Here’s why and how we use Trello for all of our content management needs.
We’ve talked a lot about how to create great content, just take a look at a few of these titles:
So now that you know all about content creation, how do you promote that great content you’ve spent so much time crafting? Read on for 10 ways to completely dominate content promotion.
In the age of internet marketing, online social proof is becoming increasingly important. Don’t get me wrong, word of mouth still does wonders, but in a time when clients can be across the globe, proof that your solution actually works has to be somewhere everyone can find it: online.
In fact, according to a report by Mintel, 70% of consumers seek out social proof online before making a purchase.
So what is social proof, how do you generate it, and, once you have it, how do you leverage it? Read on to learn the answers.
I feel your pain.
Writing the actual blog title can sometimes feel like a whole other project on top of the topic and keyword research and content writing you’ve already done. But it doesn’t have to be!
That’s because there are headline formulas you can use to ensure that they’re more likely to be clicked than ignored.
