Sales Driven Marketing Hub

You use it to reach out to new clients, follow up with leads in your pipeline, and check in with existing customers. What is it? Email.

And you’re not alone. According to a report by Radicati, 112 billion business emails are sent out each day (not including emails sent out on a subscription basis—think newsletters, etc.).

You spend a lot of time crafting, sending, and following up on emails, so why not give a little extra boost to something that’s included in all of them? Why not make your emails do more work for you? Enter the email signature. 

Sales and marketing alignment is becoming increasingly important to the growth of your company. From leveraging digital assets, email marketing, and social media to creative techniques for sales teams to engage prospects, putting it all together can drive massive returns.

Here are some things we've learned that you can start implementing today.

Just because the holiday season is approaching doesn’t mean your marketing team should slow down.

Let’s take a look at some marketing activities and how you should plan for them this holiday season. Here’s why social media, mobile, and email marketers need to stay engaged.

When you send your email is just as important as the content it contains. Now that you know what elements make for a great marketing email, when should you send it? 

Let’s look at some statistics about email and what it means for when you should be hitting the send button. 

How many times a week should you be blogging? How many campaigns should you be running?

The answer is: it depends.

While some businesses insist on publishing posts every day of the week, others get the most value by scaling back to create more quality content.

Here are three questions to ask yourself to help determine how much marketing is enough for your business.

Doing content marketing without a content strategy or plan is like shooting in the dark. You might occasionally hit the mark, but if you don’t know what you’re aiming for, it’s hard to be accurate.

In order to really reach your target audience, you need to first create buyer personas and then craft a content map and editorial calendar that speak to their pain points and help solve their problems.

Here are five key things that will help you get your content plan started.

It seems like Google is always trying to find new and improved ways to help its users find the information they want. While we love how diligent Google is at always improving, it can sometimes be difficult for marketers to keep up with the ever-changing algorithms.

Recently, Google announced that RankBrain would be used to process a “very large fraction” of search results per day. So what exactly is RankBrain and how will it affect marketers?

Are you using PPC and paid advertising to boost engagement and drive more traffic to your site?

Here are five reasons why you need to incorporate it into your strategy ASAP!

How do you get thousands of people to sign up for your marketing email list?

Here are three quick tips to get you more subscribers without having to beg.

As we’ve seen over the past few years, new social media sites pop up and new social media trends emerge every few months.

It’s important to stay on top of these new sites and trends because, especially today, our marketing depends on it. For example, can you imagine life without Twitter lists or the ability to share articles across social networks? These were both considered social media trends in 2010.

So, what can we expect in 2016? Read on to find out!