Sales Driven Marketing Hub

• 4 Inbound Marketing Best Practices
• Growth Hacking with Inbound Marketing and Outbound Sales
• How to Harness Owned, Earned and Paid Media for Inbound Marketing
• 7 Reasons Why You Should Be Part of an Inbound Marketing Community
• 5 Inbound Marketing Analytics Best Practices
• 4 Things We Learned about Inbound Marketing at Google LA
• Outbound vs. Inbound Marketing: The Ultimate Marketing Battle
• How to Use Inbound Marketing to Attract Early Adopters
• Why You Should Get Your Inbound Marketing Certification
• 5 Inbound Marketing No Nos
• How a Blog Built on the Inbound Marketing Methodology is Different
• Inbound Marketing and SEO: The Codependent Relationship That Works

It's almost 2016, which means a fresh, new year is right around the corner! This gives all of us an opportunity to reflect on the past year and decide what changes we want to make in the new one.

To help you start the new year off right, we've gathered a few marketing and sales quotes to help motivate you and your team.

Here are some of our favorites and how they apply to both your sales and marketing teams!

So you’ve decided to try your hand at inbound marketing, but which platform is best suited for your inbound efforts? 

We’ve had many a client come to us and ask, “Which is better: Hubspot, Wordpress, or both?” Therefore, we’ve decided to give you the pros and cons of each so you can make an informed decision of which to go with. 

Here’s how Hubspot, WordPress, and combining the two measure up.

Inbound marketing and SEO go together like milk and cookies.

A lot of people confuse the relationship between inbound marketing, content marketing, and SEO. And rightfully so—these are all “fairly new” marketing concepts so to speak, and it can be hard to understand how they fit together. 

What is the purpose of blogging?

If you ask this question to someone who prescribes to the inbound marketing methodology versus someone who doesn’t, you’ll get very different answers. 

Here are the types of responses I would expect:

• The Non-Inbounder: To write about our industry, get web views, and build SEO.
• The Inbounder: To establish industry expertise, build brand awareness, increase SEO, and promote content to drive traffic back to our site, get conversions, and fill up our pipeline to continue marketing to prospects.

So you’ve decided you’re ready to take the dive into inbound marketing. Good for you! Inbound is one of the most effective forms of modern marketing.

We’re excited you’re embarking on this journey and we’re here to help. That’s why we’ve prepared this list of inbound marketing no nos—after all, getting started on any new adventure can be confusing.

So you don’t lose your way, take a look at what you shouldn’t be doing. This will serve as a road map to help you stay on the right path!

Ah, inbound marketing.

As Dharmesh Shah, founder of Hubspot has put it, it’s the “marketing for people that don’t like marketing.” Meaning instead of forcing things people don’t need or want onto them, you instead provide value to people with the hopes they’ll want to partner with you. 

We’ve talked about why it’s important to join an inbound marketing community, but why join Inbound.org specifically?

First and foremost, if you’re using Hubspot, you should definitely be a member, as this is a community run by Hubspot. Back in 2012, Dharmesh Shah (co-founder of Hubspot) and Rand Fishkin (co-founder of Moz) “came together to breathe life into an idea they both mysteriously had…at the same time…”

You know the importance of social media and that you need to post regularly, but do you see a lot of interaction on your accounts?

If you don’t, you’re not alone. Many people take the time to stay active on their social media accounts but still don’t see much return on effort (ROE). That’s because many people don’t know the secret sauce it takes to increase interaction.

Today we’ll be looking at how to get more Twitter engagement. Twitter, after all, is an excellent B2B social media platform, second only to LinkedIn.

Your email list is a precious, precious thing. 

After all, aren’t most, if not all of your inbound marketing efforts aimed at collecting email addresses? 

Think about it: in order to capture inbound leads, you need to capture a piece of information from prospects to keep marketing to them. More often than not, that key piece of information is an email address.

Therefore, it’s incredibly important that you know how to get email subscribers in order to build your email list.