Sales Driven Marketing Hub

We’ve talked a lot about sales emails here on the xoombi blog, but what about marketing emails?

Email marketing is an integral part of the overall inbound marketing machine. It’s one of the best ways to reach out and engage your prospects..

Studies show that email marketing is more effective than other forms of communication, including social media. In fact, 77% of consumers prefer to receive permission-based marketing communications through email. 

Take a look at some statistics.

Are you using calls to action effectively to pique your prospects’ interest and get them to convert?

Let’s back up a minute, what the heck is a call to action?

To put it simply, calls to action are visual cues that get your web visitors to complete an action you’ve pre-determined. For example, you’re reading this blog post, right? If you finish reading this (or simply scroll down to the bottom of the page) you’ll notice an image at the end of the post that invites you to download an eBook. That image or button is called a call to action (CTA). 

Our CEO Doyle Slayton was recently a guest on Andy Paul’s podcast Accelerate!. Click the play button below to listen to the 30 minute podcast.

During the show, Doyle discussed strategies that help you avoid being the best company no one has ever heard of, as well as the steps required to increase sales by positioning your company as a thought leader, industry expert and a trusted advisor.

Here are some questions Andy posed to Doyle and what we learned from his responses.

Twitter boasts 316 million monthly active users but only 12% of U.S. small businesses use it.

Twitter is an ideal social media marketing channel for both B2B and B2C businesses. Use Twitter to connect with your current and prospective customers, see what your competitors are doing, and share the content you spend so much time creating.

By executing social media marketing on Twitter, you can boost your online visibility as well as engage your target audience. Here are five Twitter marketing tips you can start using today.

How the eyes love a good visual. Not only does content with visuals receive 94% more total views, it’s 40 times more likely to be shared on social networks.

What’s more, visuals are processed 600,000 times faster than text, people retain 80% of what they see, and 90 percent of information sent to the brain is visual.

So how do you know if you’re doing visual marketing right?

What gets measured matters.

These days, data is ubiquitous. Never in human history have we had so much data available to us. And that data can be incredibly overwhelming.

Simply logging into Google Analytics can be what I call datawhelming. What the heck do all those data points mean and how do you interpret them?

To help simplify your life, here are the three important marketing metrics you should keep an eye on everyday.

What makes a great marketer? Is it the hours he spends, the attention to detail she has, or the amount of creativity the marketer harnesses?

While everyone may have a different answer, one common thread runs through them all: great marketers are great communicators; they’re passionate about getting their message to the people.

Here are eight quotes that reinforce that notion and will inspire you to be more courageous with your marketing efforts and become a better marketer.

Will Critchlow, the Founder and CEO of Distilled, gave a great talk about the future of search at Hubspot’s Inbound15 Conference.

He reviewed the dramatic changes that search is undergoing, moving it from the “paradigm of keywords and the focus on websites towards implicit intent, conversational search and app indexes.”

As many marketers know, mobile marketing is increasing in importance as mobile search skyrockets over desktop. Because of this, Google is repositioning itself for a mobile-first world by using artificial intelligence and machine learning.

We know how important social media marketing is for a company’s inbound marketing strategy, but what about when it comes to their individual employees? If you’re a salesperson, your social media profiles might matter more than you think, especially your LinkedIn profile. 

According to Jill Konrath, top sellers use LinkedIn six hours per week. With all of that activity, it’s important your profile is polished.

Here are six LinkedIn profile tips to ensure you’re getting the most out of your LinkedIn presence. 

One of the most popular sessions of Hubspot’s Inbound15 Conference was Sonia Simone’s “The Intersection of Content and Social Media.” Lines wrapped around hallways and encore sessions were held.

Why was it so popular? Because it addressed the crucial albeit often misunderstood marriage between content and social media. Also, Sonia is the Chief Content Officer at Copyblogger, and therefore a boss.

Here are some of the key takeaways from Sonia’s presentation.