Sales Driven Marketing Hub

As we reported when we got back from HubSpot’s Inbound conference last year, HubSpot was planning on introducing the “Ads Add-On” for both LinkedIn and Google AdWords.

While the functionality for LinkedIn Ads launched soon thereafter, the AdWords integration was in beta until recently. As of the end of March, the HubSpot Google AdWords integration is now live. So what does that mean for HubSpot users? 

These days, there are so many SaaS products out there, it can be confusing—not to mention time consuming—when it comes time to vet them out. 

What’s more, the information that’s out there on these products is usually biased. Whether it’s directly from a provider’s website, analyst reports, or sales demos, the information will likely be skewed in favor of whoever’s presenting it.

When you use a tool a lot, you learn the ins and outs of it. Not only do you come to love the ways in which it makes your life easier, you often realize ways in which it could be improved.

As you’ve noticed, we’re big fans of the HubSpot CRM. And when it comes to the HubSpot CRM Dashboard, there’s a lot to love—there are also a few aspects we, and many HubSpot users, would like changed and/or added.

As we learned at Google LA last year, mobile search surpassed desktop search in October of 2014. In fact, it’s indicated that over 50% of all searches on Google originate from a mobile device. 

Therefore, if your website isn’t mobile-friendly and you’re not keeping mobile marketing in mind when creating content, you’re missing out on a big opportunity for traffic and exposure.

Most recently, a new report from Polar—a technology platform built to help publishers increase reach and engagement—found that engagement with branded content on mobile devices is 63% higher than on desktop. 

Marketing automation can make your job a lot easier.

It can allow you to “set and forget” certain processes so that they run automatically instead of you having to go in and manually maintain them.

For example, say a lead downloads a top of the funnel offer. Instead of having to manually send him or her a follow up email to see if s/he has any questions about the asset, you can use marketing automation to do it for you.

If you’re in sales today, it’s important that you have a CRM. 

Customer Relationship Management systems allow salespeople to track and manage all customer interactions throughout the buyer’s journey. 

From a prospect’s first touch point on your website, to filling out a form, to becoming a customer, CRMs allow companies insight into how prospects behave and how they become customers. They also make salespeople’s lives easier, as every prospect interaction and all information is in one, easily accessible platform.

As important as it is to create your own content, sharing other people’s content is equally as important.

Think about it this way: Do you prefer to hang out with the person who’s always talking about him or herself, or the person who equally listens to you as much as s/he participates in the conversation?

Many marketers abide by the 80/20 rule of sharing content; 20% of the content you share via social media should be about your business and brand, and the other 80% should be about issues your target audience really cares about.

Calls to action are essentially the bait on your inbound marketing line.

They’re what entice your prospects to click, learn more about your company, and hopefully convert them from visitors to leads.

But what types of marketing CTAs are the most effective?

Let’s take a look at six different types of marketing CTAs and how they can affect your overall conversion rate.

Back in May of 2015, Brian Halligan, CEO and cofounder of HubSpot, announced that HubSpot had "renewed their ISVForce relationship with Salesforce.com through 2020.”

Although the HubSpot & Salesforce partnership has been around for a while, there’s not much out there that outlines what it means for HubSpot users.

Download our free HubSpot CRM Guide to learn how to make your CRM work for you.

Let’s take a look at what the partnership entails and how you can benefit from it. 

Inbound marketing can increase brand awareness and boost conversions.

But getting your boss on board can be a challenge.

That’s because in order to transition from a more traditional marketing strategy to an inbound one, there needs to be a shift in mentality.

Download our free inbound marketing checklist to help you execute all the pieces required to make inbound work.

Why? Because a transition to inbound marketing isn’t just a marketing decision, it’s a cultural one.