Sales Driven Marketing Hub

This past week the xoombi team attended Sales Hacker’s Sales Stack 2015 Conference. Not only was the location amazing (on the water at San Francisco’s Pier 27), the content was very informative.

If you weren’t able to attend, we got you covered! 

Here are the top four takeaways from the conference.

When you send your email is just as important as the content it contains. Now that you know what elements make for a great marketing email, when should you send it? 

Let’s look at some statistics about email and what it means for when you should be hitting the send button. 

How many times a week should you be blogging? How many campaigns should you be running?

The answer is: it depends.

While some businesses insist on publishing posts every day of the week, others get the most value by scaling back to create more quality content.

Here are three questions to ask yourself to help determine how much marketing is enough for your business.

Doing content marketing without a content strategy or plan is like shooting in the dark. You might occasionally hit the mark, but if you don’t know what you’re aiming for, it’s hard to be accurate.

In order to really reach your target audience, you need to first create buyer personas and then craft a content map and editorial calendar that speak to their pain points and help solve their problems.

Here are five key things that will help you get your content plan started.

Sales conferences help you learn new sales tactics and teach you how to leverage sales enablement technology. These events also give you the opportunity to do what salespeople do best—network! 

To help you start planning ahead, here are five of the best sales acceleration conferences of 2016.

It seems like Google is always trying to find new and improved ways to help its users find the information they want. While we love how diligent Google is at always improving, it can sometimes be difficult for marketers to keep up with the ever-changing algorithms.

Recently, Google announced that RankBrain would be used to process a “very large fraction” of search results per day. So what exactly is RankBrain and how will it affect marketers?

Many organizations are frustrated by how long their sales sales cycle has become. How long does it take your prospects to make a decision? ...and what can sales and marketing teams do to speed up customer buying decisions?

Here are six things you can do to speed up the sales cycle.

When you explain to customers what makes you different, the last thing you want them to think is, "Everybody says that."

Whether you’re selling, blogging or redesigning your website, make sure you really do stand out above the competition.

Is a lack of leads haunting you? Are your sales projections too frightening to think about?

Are you using PPC and paid advertising to boost engagement and drive more traffic to your site?

Here are five reasons why you need to incorporate it into your strategy ASAP!