Sales Driven Marketing Hub

Ah, inbound marketing.

As Dharmesh Shah, founder of Hubspot has put it, it’s the “marketing for people that don’t like marketing.” Meaning instead of forcing things people don’t need or want onto them, you instead provide value to people with the hopes they’ll want to partner with you. 

We’ve talked about why it’s important to join an inbound marketing community, but why join Inbound.org specifically?

First and foremost, if you’re using Hubspot, you should definitely be a member, as this is a community run by Hubspot. Back in 2012, Dharmesh Shah (co-founder of Hubspot) and Rand Fishkin (co-founder of Moz) “came together to breathe life into an idea they both mysteriously had…at the same time…”

You know the importance of social media and that you need to post regularly, but do you see a lot of interaction on your accounts?

If you don’t, you’re not alone. Many people take the time to stay active on their social media accounts but still don’t see much return on effort (ROE). That’s because many people don’t know the secret sauce it takes to increase interaction.

Today we’ll be looking at how to get more Twitter engagement. Twitter, after all, is an excellent B2B social media platform, second only to LinkedIn.

Your email list is a precious, precious thing. 

After all, aren’t most, if not all of your inbound marketing efforts aimed at collecting email addresses? 

Think about it: in order to capture inbound leads, you need to capture a piece of information from prospects to keep marketing to them. More often than not, that key piece of information is an email address.

Therefore, it’s incredibly important that you know how to get email subscribers in order to build your email list.

It’s a common misconception that B2B buyer activity slows down during the holidays.

However, during a study conducted by Software Advice, Derek Singleton found that “companies may underestimate the opportunity to generate leads and reach buyers by phone around Christmas and the New Year.”

You use it to reach out to new clients, follow up with leads in your pipeline, and check in with existing customers. What is it? Email.

And you’re not alone. According to a report by Radicati, 112 billion business emails are sent out each day (not including emails sent out on a subscription basis—think newsletters, etc.).

You spend a lot of time crafting, sending, and following up on emails, so why not give a little extra boost to something that’s included in all of them? Why not make your emails do more work for you? Enter the email signature. 

Sales and marketing alignment is becoming increasingly important to the growth of your company. From leveraging digital assets, email marketing, and social media to creative techniques for sales teams to engage prospects, putting it all together can drive massive returns.

Here are some things we've learned that you can start implementing today.

Just because the holiday season is approaching doesn’t mean your marketing team should slow down.

Let’s take a look at some marketing activities and how you should plan for them this holiday season. Here’s why social media, mobile, and email marketers need to stay engaged.

Image via ToutApp

If you haven’t noticed yet, we learned a lot in San Francisco last week. Along with all the lessons on sales and marketing alignment and social selling we learned, there were a lot of great sound bites.

Here are some of the most thought-provoking sales quotes from the Sales Stack 2015 Conference and what we learned from them. 

At a recent Sales Stack Conference, three well-known social sellers were asked to define social selling and how they leverage it successfully.

This panel was made up of:

• Ken Krogue: Ken is the founder of InsideSales.com and boasts 37.4 thousand Twitter followers.
• Koka Sexton: Koka was formerly the Global Senior Social Marketing Manager at LinkedIn and has 65.6 thousand Twitter followers.
• Jill Rowley: Jill is a “Social Selling Evangelist” with 28.5 thousand Twitter followers.

Here’s what the pros had to say.