Sales Driven Marketing Hub

By now you probably know how important it is to have an inbound marketing strategy for your business. But if you’re just starting out in the digital marketing space, it can be confusing.

That’s because there are a lot of things to consider when developing a strategy that’s best suited for your business. You may be wondering things like: Do I need a blog? How many blog posts a month do I need? How do I get more website visitors? How do I turn those visitors into leads?

With a well-developed inbound marketing strategy, you’ll know what you want and how to attain it before you even launch your first campaign. 

Here’s how you can get started.

It’s that time of year! Time to decide which marketing conferences you want to attend in 2016. Be prepared, because there are a lot of choices and you’re probably in for a tough decision!

To make the process easier, here’s our top 9 U.S. marketing conferences in 2016 we think you should attend. These were chosen based on speakers, subject matter, and event type.

If you haven’t noticed already, we’re big fans of LinkedIn here at xoombi. As an agency that helps our clients with both inbound marketing and sales coaching, LinkedIn has a special place in our heart. Not only is it an excellent place for B2B social media marketing, it’s also ideal for sales prospecting.

In our opinion, one of the best features of LinkedIn is the ability to join and participate in groups. But with millions of LinkedIn groups, how are you supposed to know which ones are the best to join? 

To help you network more efficiently, we’ve created this list of the top 10 sales LinkedIn groups. (If you’re interested in marketing groups, go here.)

As we’ve said before, LinkedIn is great for B2B networking. But, unlike other social media sites, it’s also great for prospecting. Who knew that a social site we’ve come to know and love could also help boost our sales?

Here’s why LinkedIn is the perfect sales prospecting tool and how to use it. 

Technology hasn’t only made us more connected, it’s made our lives easier—and not just our personal lives, our professional ones as well. 

If you’re in the marketing field today, there are a lot of tools out there that can make your job a whole lot easier. Gone are the days of manually tracking campaign results and guessing what will work; here to stay is real-time tracking and software that lets you control all aspects of a campaign with a few clicks.

So what exactly is marketing automation and how can you make it work for your business? Let’s dive in. 

Do you have trouble organizing and executing inbound marketing campaigns that drive results?

You’re not alone. In an industry like inbound marketing that’s fluid and always changing, it can be hard to keep up. 

In order to create successful campaigns, you need to know how to perform in the following areas. Remember, always keep an eye on the results you’re getting and make adjustments where necessary.

Recently Moz and Fractl conducted a survey to see what consumers thought was more effective: inbound marketing or outbound marketing?

For the survey, traditional or outbound marketing was defined as TV, radio, billboards, print ads and direct mail (although traditionally considered an outbound tactic, direct mail had its own category in the survey). Inbound marketing was defined as social media, online search, content marketing, email marketing, paid search ads, display ads, ad retargeting, sponsored story links and mobile app ads.

Here’s what they found. 

Learning about and utilizing CRO best practices won’t only make user experience on your site more seamless and friendly, it can dramatically increase your business’s revenue.

That’s why it’s crucial to keep CRO (which stands for conversion rate optimization) in mind when updating your website and planning your digital marketing strategy. 

There’s so much going on in the world of social media that it can be hard to keep up. New sites are popping up all the time and new terms are being invented at a breakneck speed. 

One of the most difficult distinctions to make in the world of social media is the difference between social selling and social media marketing. That’s why I asked social selling expert Kevin Thomas Tully to shed some light on what each term means, how they’re different and his best practices for each.

It’s a new year, and with the new year comes new challenges and opportunities. Whether you’re looking to find a new job, change your career path or simply network with those in your industry, LinkedIn is the place to be. 

Especially effective for B2B businesses, LinkedIn is the world’s largest professional social network and is a great place to establish thought leadership and build authority.