Sales Driven Marketing Hub

If you haven’t downloaded it yet, it’s time you head over to Moz and get your copy of the “Web Developer’s SEO Cheat Sheet 3.0.”

This list isn’t only for web developers; it’s useful for anyone that needs to know technical SEO best practices for their job function. 

This list has been around since 2008, when then-intern Danny Dover became frustrated with “the lack of SEO information for web developers” and therefore stayed up all night creating a resource himself. Since then, version 2.0 came out in 2013 and version 3.0 was published in 2015.

Here are some things you’ll learn from the cheat sheet.

It’s always around this time of year that we see trends articles start circulating about the coming year. In the world of digital marketing, these are very popular.

After you’ve seen which trends held true for 2015, let’s take a look at what people are expecting to see in 2016.

At the end of the calendar year, I like to go back and look at the predictions people made for that year and whether they were accurate or not. Therefore, I did some digging and looked up some articles that were published in late 2014 and early 2015 about digital marketing predictions for 2015.

Here’s what I found that did indeed ring true in ’15. 

2015 was a big year for us here at xoombi.

We’ve developed into the inbound marketing agency we always wanted to, and we’d like to share our accomplishments with you since our readers have helped us get to where we’re at!

As the year comes to a close, here’s a quick look back at xoombi’s 2015.

• 4 Inbound Marketing Best Practices
• Growth Hacking with Inbound Marketing and Outbound Sales
• How to Harness Owned, Earned and Paid Media for Inbound Marketing
• 7 Reasons Why You Should Be Part of an Inbound Marketing Community
• 5 Inbound Marketing Analytics Best Practices
• 4 Things We Learned about Inbound Marketing at Google LA
• Outbound vs. Inbound Marketing: The Ultimate Marketing Battle
• How to Use Inbound Marketing to Attract Early Adopters
• Why You Should Get Your Inbound Marketing Certification
• 5 Inbound Marketing No Nos
• How a Blog Built on the Inbound Marketing Methodology is Different
• Inbound Marketing and SEO: The Codependent Relationship That Works

It's almost 2016, which means a fresh, new year is right around the corner! This gives all of us an opportunity to reflect on the past year and decide what changes we want to make in the new one.

To help you start the new year off right, we've gathered a few marketing and sales quotes to help motivate you and your team.

Here are some of our favorites and how they apply to both your sales and marketing teams!

So you’ve decided to try your hand at inbound marketing, but which platform is best suited for your inbound efforts? 

We’ve had many a client come to us and ask, “Which is better: Hubspot, Wordpress, or both?” Therefore, we’ve decided to give you the pros and cons of each so you can make an informed decision of which to go with. 

Here’s how Hubspot, WordPress, and combining the two measure up.

Inbound marketing and SEO go together like milk and cookies.

A lot of people confuse the relationship between inbound marketing, content marketing, and SEO. And rightfully so—these are all “fairly new” marketing concepts so to speak, and it can be hard to understand how they fit together. 

What is the purpose of blogging?

If you ask this question to someone who prescribes to the inbound marketing methodology versus someone who doesn’t, you’ll get very different answers. 

Here are the types of responses I would expect:

• The Non-Inbounder: To write about our industry, get web views, and build SEO.
• The Inbounder: To establish industry expertise, build brand awareness, increase SEO, and promote content to drive traffic back to our site, get conversions, and fill up our pipeline to continue marketing to prospects.

So you’ve decided you’re ready to take the dive into inbound marketing. Good for you! Inbound is one of the most effective forms of modern marketing.

We’re excited you’re embarking on this journey and we’re here to help. That’s why we’ve prepared this list of inbound marketing no nos—after all, getting started on any new adventure can be confusing.

So you don’t lose your way, take a look at what you shouldn’t be doing. This will serve as a road map to help you stay on the right path!