Sales Driven Marketing Hub

It’s that time of year! Time to decide which marketing conferences you want to attend in 2016. Be prepared, because there are a lot of choices and you’re probably in for a tough decision!

To make the process easier, here’s our top 9 U.S. marketing conferences in 2016 we think you should attend. These were chosen based on speakers, subject matter, and event type.

Technology hasn’t only made us more connected, it’s made our lives easier—and not just our personal lives, our professional ones as well. 

If you’re in the marketing field today, there are a lot of tools out there that can make your job a whole lot easier. Gone are the days of manually tracking campaign results and guessing what will work; here to stay is real-time tracking and software that lets you control all aspects of a campaign with a few clicks.

So what exactly is marketing automation and how can you make it work for your business? Let’s dive in. 

Do you have trouble organizing and executing inbound marketing campaigns that drive results?

You’re not alone. In an industry like inbound marketing that’s fluid and always changing, it can be hard to keep up. 

In order to create successful campaigns, you need to know how to perform in the following areas. Remember, always keep an eye on the results you’re getting and make adjustments where necessary.

Recently Moz and Fractl conducted a survey to see what consumers thought was more effective: inbound marketing or outbound marketing?

For the survey, traditional or outbound marketing was defined as TV, radio, billboards, print ads and direct mail (although traditionally considered an outbound tactic, direct mail had its own category in the survey). Inbound marketing was defined as social media, online search, content marketing, email marketing, paid search ads, display ads, ad retargeting, sponsored story links and mobile app ads.

Here’s what they found. 

Learning about and utilizing CRO best practices won’t only make user experience on your site more seamless and friendly, it can dramatically increase your business’s revenue.

That’s why it’s crucial to keep CRO (which stands for conversion rate optimization) in mind when updating your website and planning your digital marketing strategy. 

There’s so much going on in the world of social media that it can be hard to keep up. New sites are popping up all the time and new terms are being invented at a breakneck speed. 

One of the most difficult distinctions to make in the world of social media is the difference between social selling and social media marketing. That’s why I asked social selling expert Kevin Thomas Tully to shed some light on what each term means, how they’re different and his best practices for each.

It’s a new year, and with the new year comes new challenges and opportunities. Whether you’re looking to find a new job, change your career path or simply network with those in your industry, LinkedIn is the place to be. 

Especially effective for B2B businesses, LinkedIn is the world’s largest professional social network and is a great place to establish thought leadership and build authority.

If you haven’t downloaded it yet, it’s time you head over to Moz and get your copy of the “Web Developer’s SEO Cheat Sheet 3.0.”

This list isn’t only for web developers; it’s useful for anyone that needs to know technical SEO best practices for their job function. 

This list has been around since 2008, when then-intern Danny Dover became frustrated with “the lack of SEO information for web developers” and therefore stayed up all night creating a resource himself. Since then, version 2.0 came out in 2013 and version 3.0 was published in 2015.

Here are some things you’ll learn from the cheat sheet.

It’s always around this time of year that we see trends articles start circulating about the coming year. In the world of digital marketing, these are very popular.

After you’ve seen which trends held true for 2015, let’s take a look at what people are expecting to see in 2016.

At the end of the calendar year, I like to go back and look at the predictions people made for that year and whether they were accurate or not. Therefore, I did some digging and looked up some articles that were published in late 2014 and early 2015 about digital marketing predictions for 2015.

Here’s what I found that did indeed ring true in ’15.