Sales Driven Marketing Hub

You know those pesky little pop ups that show up on your computer screen when you’re on certain websites? Well, many marketers use those to boost subscription rates and get more people in their funnel.

But do subscription pop ups really work or are they just annoying to web visitors? In this article we’ll take a look at the different types of web pop ups, the pros and cons of them, and what your alternatives are. 

Let’s get started. 

The marketing landscape has shifted. And, since sales and marketing teams usually work together closely and sales relies on marketing for reliable leads, it only follows that the sales landscape needs to shift as well.

As we discussed in a recent post, instead of the old school marketing approach wherein target audiences were interrupted by marketers shouting their messages at them, today, marketers hope to bring the target audience to them by providing value. 

Salespeople can—and should—follow suit. Instead of only providing information on their company’s products or services, it’s imperative that salespeople provide something of value to prospects during every single interaction they have with them. And that doesn’t necessarily mean more legwork for the sales team. In fact, this can be accomplished by using content marketing assets that the marketing team has already developed.

We live in a marketing world where content rules supreme. And in this world, in order to stay relevant, provide value, and improve SEO rankings, we must constantly be producing content.

And that can be exhausting.

With the demand for content at an all time high, many marketers are suffering from a new strain of on-the-job illness: content fatigue.

So what can modern marketers do to keep from hitting this dreaded content marketing wall? Below we give you some much needed content fatigue remedies and preventative tactics.

Whether you have a content marketing team that consists of one person or many, it’s important that they’re trained right. But how do you go about training people about a field that’s relatively new and that you might not know a whole lot about?

Here are a few tips to help get your team on the right track.

Getting yourself noticed in a crowded online space can be difficult, especially if that space is the digital marketing industry.

Once you stop to think about it, it makes sense that this industry has a much more crowded online space than others. That’s because digital marketers know the importance of creating valuable content, engaging in online conversations, and developing an online audience. 

But therein lies the inherent difficulty in, and seemingly contradictory nature of, garnering online visibility in an industry that lives online. Which prompted one Inbound.org member to ask, “Do you feel pressure to stay visible in our noisy industry?” Not surprisingly, the resounding answer was “yes.”

To help make your own business’s online identity more visible, here are some tips on how to boost online visibility from internet marketing experts who have to do so in one of the noisiest industries online.

There was a recent, fruitful discussion over at Inbound.org. The conversation was spurred by one simple question: “A good SEO should be able to…what?”

While SEO stands for search engine optimization, many people in the industry use it to identify their role (as in search engine optimizer). So, one SEO specialist wanted to know, what “things” actually make a good SEO?

Here’s what we learned from SEOs themselves.

We get it; launching an inbound marketing strategy can be difficult.

The idea of inbound is still new to many people and can be a tough concept to grasp. That’s because after years and years of singing the same old marketing tune, recalibrating, understanding, accepting, and implementing a new marketing approach can be overwhelming and intimidating.

Furthermore, once you get your inbound marketing strategy off the ground—as 90% of companies have now done—it’s more than likely you’ll run into a few obstacles. Don’t get discouraged; these hurdles are common and can be overcome! 

I was recently asked by someone how content marketing helps build up a brand. As a content marketer, I’d like to think I have a lot to do with brand building, increasing online visibility, and reaching the right audience. And while many factors from SEO to paid promotion play into these things, it’s also true that content plays a huge role.

So why does content marketing work, how exactly does it affect brand building and how can you harness its power? Read on to find out. 

It’s important to create content that provides value to your target audience. But how can you push it to the next level and make it truly addictive content? Remember, you only have eight seconds or less to grab your reader’s attention and hold it.

Social Media Today recently asked top influencers their secrets to creating addictive content. Here are a few of our favorite tips and how you can apply them to your own content marketing strategy.

By now you probably know how important it is to have an inbound marketing strategy for your business. But if you’re just starting out in the digital marketing space, it can be confusing.

That’s because there are a lot of things to consider when developing a strategy that’s best suited for your business. You may be wondering things like: Do I need a blog? How many blog posts a month do I need? How do I get more website visitors? How do I turn those visitors into leads?

With a well-developed inbound marketing strategy, you’ll know what you want and how to attain it before you even launch your first campaign. 

Here’s how you can get started.