Sales Driven Marketing Hub

Twitter boasts 316 million monthly active users but only 12% of U.S. small businesses use it.

Twitter is an ideal social media marketing channel for both B2B and B2C businesses. Use Twitter to connect with your current and prospective customers, see what your competitors are doing, and share the content you spend so much time creating.

By executing social media marketing on Twitter, you can boost your online visibility as well as engage your target audience. Here are five Twitter marketing tips you can start using today.

How the eyes love a good visual. Not only does content with visuals receive 94% more total views, it’s 40 times more likely to be shared on social networks.

What’s more, visuals are processed 600,000 times faster than text, people retain 80% of what they see, and 90 percent of information sent to the brain is visual.

So how do you know if you’re doing visual marketing right?

What gets measured matters.

These days, data is ubiquitous. Never in human history have we had so much data available to us. And that data can be incredibly overwhelming.

Simply logging into Google Analytics can be what I call datawhelming. What the heck do all those data points mean and how do you interpret them?

To help simplify your life, here are the three important marketing metrics you should keep an eye on everyday.

What makes a great marketer? Is it the hours he spends, the attention to detail she has, or the amount of creativity the marketer harnesses?

While everyone may have a different answer, one common thread runs through them all: great marketers are great communicators; they’re passionate about getting their message to the people.

Here are eight quotes that reinforce that notion and will inspire you to be more courageous with your marketing efforts and become a better marketer.

Will Critchlow, the Founder and CEO of Distilled, gave a great talk about the future of search at Hubspot’s Inbound15 Conference.

He reviewed the dramatic changes that search is undergoing, moving it from the “paradigm of keywords and the focus on websites towards implicit intent, conversational search and app indexes.”

As many marketers know, mobile marketing is increasing in importance as mobile search skyrockets over desktop. Because of this, Google is repositioning itself for a mobile-first world by using artificial intelligence and machine learning.

We know how important social media marketing is for a company’s inbound marketing strategy, but what about when it comes to their individual employees? If you’re a salesperson, your social media profiles might matter more than you think, especially your LinkedIn profile. 

According to Jill Konrath, top sellers use LinkedIn six hours per week. With all of that activity, it’s important your profile is polished.

Here are six LinkedIn profile tips to ensure you’re getting the most out of your LinkedIn presence. 

One of the most popular sessions of Hubspot’s Inbound15 Conference was Sonia Simone’s “The Intersection of Content and Social Media.” Lines wrapped around hallways and encore sessions were held.

Why was it so popular? Because it addressed the crucial albeit often misunderstood marriage between content and social media. Also, Sonia is the Chief Content Officer at Copyblogger, and therefore a boss.

Here are some of the key takeaways from Sonia’s presentation.

Transactional emails are opened at up to eight times the rate as promotional emails. They offer a huge opportunity for marketers—one that many are missing out on.

Transaction-related emails differ from promotional emails because they’re triggered by the customer’s buying behavior. This means that transactional email marketing offers marketers the unique opportunity to improve customer service, deepen customer engagement, and win repeat sales. 

It all started with a tweet.

When Rand Fishkin posed a question regarding Hubspot’s blogging frequency in January of this year, a debate was sparked and testing ensued.

The Query

If you’ve ever subscribed to or visited a Hubspot blog, be it the Marketing, Sales, or Agency blog, you know how much content lives on those sites and how rigorous a publishing schedule they have.

Which is exactly why Rand asked this question in the first place:

Ever wonder how you can prove all of that social media activity is actually worth it? Yes, it’s important to be partaking in social media marketing these days, but how do you measure social media ROI?

During one of the sessions at Inbound15, Michael Stelzner, the founder of Social Media Examiner, unpacked how his team proved the real value behind their social media activity.