Sales Driven Marketing Hub

Do you want to get 94% more total views of your content? Then it’s time to go visual.

Social media star Peg Fitzpatrick recently shared some awesome tips and tricks for visual marketing. She talked about visual branding, apps that can make your life easier, and how she got noticed by Guy Kawasaki.

Here are some of the key takeaways from her presentation and how you can start harnessing the power of visual marketing! 

That’s a wrap! Hubspot’s Inbound15 Conference came to a conclusion last Friday, and what a show it was! 

There was a lot of learning done and fun had. Here are some highlights of and takeaways from our favorite conference keynotes. 

Success with inbound marketing is highly dependent on the quality of your content marketing strategy. But with so many moving parts, developing one can feel near impossible.

At Hubspot’s Inbound 15 conference this past week, the xoombi team brushed up on their skills, learned new tips and tricks, and heard from some of inbound marketing’s biggest names.

One of the sessions that stood out the most was Tamsen Webster’s “A Content Marketing Blueprint.” In this session, she explained her own approach to developing a content marketing strategy and how others could follow her lead. 

The importance of mobile marketing is growing, and it’s only going to become increasingly essential in the years to come.

As we learned at Google L.A., mobile search surpassed desktop search in October of 2014. In fact, it’s indicated that over 50% of all searches on Google come from a mobile device. That’s right, mobile searches outnumber desktop searches by a considerable margin—and it’s only expected to grow exponentially in the future.

This makes sense, as mobile devices are easily accessible, much more convenient, and on average people check them every six minutes. This means that if you have a mobile marketing strategy, you’re increasing your chances of driving a lot of traffic.

If your business is online, you’re most likely looking for ways to drive more traffic to your site, create better performing content, and improve your conversion rate.

What’s great about being in business today is that marketing is more efficient and effective than ever. Not only can you promote yourself online and reach a larger audience, you can track and growth hack all of your online marketing activities.

Today, technology makes it possible to measure, test, and improve everything from your social media and paid advertising campaigns to content performance. The right tools help you collect loads of data and respond in real-time.

I don’t know about you, but the xoombi team is really excited for the Inbound 2015 conference!

If you’re going and haven’t checked the lineup yet, you may want to get a head start on picking which sessions you’ll be attending. We're particularly excited for the keynotes and the sessions from Peg Fitzpatrick, Lee Odden and Chris Brogan. We're also looking forward to hearing about all the new features and product updates to the HubSpot Marketing software and Sales CRM.

But what about when you’re not attending Inbound sessions? Luckily, Hubspot is located in the wonderful city of Boston, so you’ll have plenty of options.

As a Boston University grad (go Terriers!) and former Boston resident, here are six things I'd recommend you do in Beantown while you're in town for the conference.

A recent #SproutChat was especially informative as it covered a subject we’ve been talking about a lot recently: email marketing, including tips on subject lines, conversion rates, and the best metrics to use to measure your current campaigns.

Here are 24 lessons on email marketing from #SproutChat hosted by Sprout Social’s own Sarah Nagel and email marketer Stephan Hovnanian. We’ll use the questions as headers so you can find out what great tips were given in response to each.

Are you taking full advantage of the networking power of LinkedIn?

In addition to adding connections, filling out your profile, adding content and following LinkedIn best practices, you should also be joining and participating in LinkedIn Groups. 

To help you get started, here are 10 active and informational marketing LinkedIn groups that you should join today! (Please note that groups with the lock sign next to them simply mean that they are “private,” meaning you have to request to join.)

There are ways to track your selling process to predict the likelihood of closing a sale.

While the mantra of “always be closing” still rings true, there are other factors at play you might find surprising. 

Implisit recently analyzed over 20,000 opportunities to find out what predicts the likelihood of closing a sale. Here are their findings so you can better manage your sales pipeline.

How do you get people to try a new product or service when you’re just starting out?

Enter inbound marketing. 

Not only can inbound marketing help attract the right people to your site—the “right people” being those that have the potential to turn into customers—it can generate more online visibility and increase brand awareness.