Sales Driven Marketing Hub

This past week the xoombi team attended Sales Hacker’s Sales Stack 2015 Conference. Not only was the location amazing (on the water at San Francisco’s Pier 27), the content was very informative.

If you weren’t able to attend, we got you covered! 

Here are the top four takeaways from the conference.

When you send your email is just as important as the content it contains. Now that you know what elements make for a great marketing email, when should you send it? 

Let’s look at some statistics about email and what it means for when you should be hitting the send button. 

Sales conferences help you learn new sales tactics and teach you how to leverage sales enablement technology. These events also give you the opportunity to do what salespeople do best—network! 

To help you start planning ahead, here are five of the best sales acceleration conferences of 2016.

It seems like Google is always trying to find new and improved ways to help its users find the information they want. While we love how diligent Google is at always improving, it can sometimes be difficult for marketers to keep up with the ever-changing algorithms.

Recently, Google announced that RankBrain would be used to process a “very large fraction” of search results per day. So what exactly is RankBrain and how will it affect marketers?

Is a lack of leads haunting you? Are your sales projections too frightening to think about?

Are you using PPC and paid advertising to boost engagement and drive more traffic to your site?

Here are five reasons why you need to incorporate it into your strategy ASAP!

How do you get thousands of people to sign up for your marketing email list?

Here are three quick tips to get you more subscribers without having to beg.

We’ve talked a lot about sales emails here on the xoombi blog, but what about marketing emails?

Email marketing is an integral part of the overall inbound marketing machine. It’s one of the best ways to reach out and engage your prospects..

Studies show that email marketing is more effective than other forms of communication, including social media. In fact, 77% of consumers prefer to receive permission-based marketing communications through email. 

Take a look at some statistics.

Are you using calls to action effectively to pique your prospects’ interest and get them to convert?

Let’s back up a minute, what the heck is a call to action?

To put it simply, calls to action are visual cues that get your web visitors to complete an action you’ve pre-determined. For example, you’re reading this blog post, right? If you finish reading this (or simply scroll down to the bottom of the page) you’ll notice an image at the end of the post that invites you to download an eBook. That image or button is called a call to action (CTA). 

Our CEO Doyle Slayton was recently a guest on Andy Paul’s podcast Accelerate!. Click the play button below to listen to the 30 minute podcast.

During the show, Doyle discussed strategies that help you avoid being the best company no one has ever heard of, as well as the steps required to increase sales by positioning your company as a thought leader, industry expert and a trusted advisor.

Here are some questions Andy posed to Doyle and what we learned from his responses.