Sales Driven Marketing Hub

Transactional emails are opened at up to eight times the rate as promotional emails. They offer a huge opportunity for marketers—one that many are missing out on.

Transaction-related emails differ from promotional emails because they’re triggered by the customer’s buying behavior. This means that transactional email marketing offers marketers the unique opportunity to improve customer service, deepen customer engagement, and win repeat sales. 

It all started with a tweet.

When Rand Fishkin posed a question regarding Hubspot’s blogging frequency in January of this year, a debate was sparked and testing ensued.

The Query

If you’ve ever subscribed to or visited a Hubspot blog, be it the Marketing, Sales, or Agency blog, you know how much content lives on those sites and how rigorous a publishing schedule they have.

Which is exactly why Rand asked this question in the first place:

Ever wonder how you can prove all of that social media activity is actually worth it? Yes, it’s important to be partaking in social media marketing these days, but how do you measure social media ROI?

During one of the sessions at Inbound15, Michael Stelzner, the founder of Social Media Examiner, unpacked how his team proved the real value behind their social media activity.

Do you want to get 94% more total views of your content? Then it’s time to go visual.

Social media star Peg Fitzpatrick recently shared some awesome tips and tricks for visual marketing. She talked about visual branding, apps that can make your life easier, and how she got noticed by Guy Kawasaki.

Here are some of the key takeaways from her presentation and how you can start harnessing the power of visual marketing! 

That’s a wrap! Hubspot’s Inbound15 Conference came to a conclusion last Friday, and what a show it was! 

There was a lot of learning done and fun had. Here are some highlights of and takeaways from our favorite conference keynotes. 

Success with inbound marketing is highly dependent on the quality of your content marketing strategy. But with so many moving parts, developing one can feel near impossible.

At Hubspot’s Inbound 15 conference this past week, the xoombi team brushed up on their skills, learned new tips and tricks, and heard from some of inbound marketing’s biggest names.

One of the sessions that stood out the most was Tamsen Webster’s “A Content Marketing Blueprint.” In this session, she explained her own approach to developing a content marketing strategy and how others could follow her lead. 

The importance of mobile marketing is growing, and it’s only going to become increasingly essential in the years to come.

As we learned at Google L.A., mobile search surpassed desktop search in October of 2014. In fact, it’s indicated that over 50% of all searches on Google come from a mobile device. That’s right, mobile searches outnumber desktop searches by a considerable margin—and it’s only expected to grow exponentially in the future.

This makes sense, as mobile devices are easily accessible, much more convenient, and on average people check them every six minutes. This means that if you have a mobile marketing strategy, you’re increasing your chances of driving a lot of traffic.

If your business is online, you’re most likely looking for ways to drive more traffic to your site, create better performing content, and improve your conversion rate.

What’s great about being in business today is that marketing is more efficient and effective than ever. Not only can you promote yourself online and reach a larger audience, you can track and growth hack all of your online marketing activities.

Today, technology makes it possible to measure, test, and improve everything from your social media and paid advertising campaigns to content performance. The right tools help you collect loads of data and respond in real-time.

I don’t know about you, but the xoombi team is really excited for the Inbound 2015 conference!

If you’re going and haven’t checked the lineup yet, you may want to get a head start on picking which sessions you’ll be attending. We're particularly excited for the keynotes and the sessions from Peg Fitzpatrick, Lee Odden and Chris Brogan. We're also looking forward to hearing about all the new features and product updates to the HubSpot Marketing software and Sales CRM.

But what about when you’re not attending Inbound sessions? Luckily, Hubspot is located in the wonderful city of Boston, so you’ll have plenty of options.

As a Boston University grad (go Terriers!) and former Boston resident, here are six things I'd recommend you do in Beantown while you're in town for the conference.

A recent #SproutChat was especially informative as it covered a subject we’ve been talking about a lot recently: email marketing, including tips on subject lines, conversion rates, and the best metrics to use to measure your current campaigns.

Here are 24 lessons on email marketing from #SproutChat hosted by Sprout Social’s own Sarah Nagel and email marketer Stephan Hovnanian. We’ll use the questions as headers so you can find out what great tips were given in response to each.