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Lolly Spindler

ABOUT:

Lolly Spindler

Lolly Spindler is the Content Marketing Manager at xoombi. A writer by trade, Lolly loves to make the written word work for clients by delivering high quality, engaging content to their audiences. She leads the xoombi content marketing team in executing demand generation, SEO, and copy editing strategies. Lolly is a graduate of Boston University.

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Recent Posts

How to Use Video Marketing to Boost Lead Conversion

Are you harnessing the power of video in your marketing strategy?

I recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner.

During the webinar, I learned a lot of great information about this form of marketing and how to use this powerful type of content to boost lead conversion.

Here are some important stats and the do’s and don’ts of creating videos.

How to Get Started with Content Personalization: List Segmentation & More

You may have heard the term before, but weren’t quite sure what it meant. 

So what’s the purpose of content personalization and how can you leverage it to convert more leads? 

Let’s first walk through the basics and then dive into the nitty gritty of implementing it yourself.

What is Content Personalization? 

To put it simply, content personalization is ensuring content is personalized to the specific individual you’re addressing. This can be done by addressing who they are (name), where they are (geo-location), how they’ve come to that specific page of content (where they’ve been on your site or what they’ve downloaded before), etc.

Microsoft to Buy LinkedIn: What It Means for You

It was recently reported that Microsoft Corp. has agreed to buy LinkedIn Corp. for a whopping $26.2 billion. This will be Microsoft’s biggest deal ever.

The 26.2 billion dollars break down to $196 per LinkedIn share. Microsoft CEO Satya Nadella and LinkedIn CEO Jeff Weiner said they began talking about the cash deal in February.

14 Marketing Productivity Tools

Everyone has different productivity rituals. 

Some people may find that sitting in a certain spot or drinking a certain beverage helps them get into go mode. But sometimes the routines that worked for us in the past just simply doesn’t cut it anymore. 

So what are some things you can do to increase your marketing productivity and get more stuff done? 

What follows are 14 marketing productivity tools that will help you avoid distractions, concentrate better, be more creative, and even help you fall asleep easier when the work day is done! 

Scientific Studies Prove that Content Marketing Works

It’s now been scientifically proven that content marketing works!

On their “This Old Marketing” podcast, Joe Pulizzi and Robert Rose of the Content Marketing Institute shared some interesting findings from the Stockholm School of Economics.

Thomas Barregren, a Swedish content marketer, pointed out in a post that with five empirical studies, the Stockholm School of Economics (SSE) found a “clear link between consumer willingness to voluntarily take part [in] a brand’s advertising and the same brand’s previous communication.” 

In other words, brands that “continuously offer value to consumers in how they communicate—for instance, by being useful, interesting, fun, or creative—will over time build a kind of trust capital which is called advertising equity.” 

Why Interactive Content is the Future of Content Marketing

What is interactive content?

According to SnapApp, interactive content is “Content that requires the participants’ active engagement - more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.” 

This type of content comes in the form of interactive infographics, quizzes, calculators, polls and more, and is considered a better way to “educate, entertain, and engage your audience.”

3 Lessons from a HubSpot Demand Generation Marketer

My friend Jessica is kind of a big deal.

She started out at HubSpot in 2013 and has worked her way from a support engineer to a demand generation marketer and speaker in less than three years.

What’s more, she’s created global email campaigns, sending more than one million emails per week, and has grown HubSpot’s Instagram following from 4,500 to 30,000 followers in just one year (that’s 500% growth people). 

How to Reach Your Target Audience Online

These days, there are a lot of things to think about when it comes to marketing. On top of managing traditional marketing tactics, many marketers are being stretched thin when asked to create online marketing campaigns as well.

But where do you even start when embarking on the digital marketing journey?

I would recommend first finding your target audience online and going from there. That is if your business is already established (in other words, you’re not a startup) and you already have the basics—like branding and messaging—down.

Beyond Content: Creating Value in Conversations

I was recently at a dinner party of a friend’s and sat next to someone I had only briefly interacted with before, but was excited to talk to.

That’s until I realized she only talked about herself.

As soon as I came to this realization, I tried to engage others as soon as naturally possible. In these conversations, we shared our thoughts on shared interests and recommended books, TV shows, and films to one another. 

It was then that I realized how much more engaging and informative conversations that provided value were than those in which people only talked about themselves. I had never really thought about how this concept, which I understood applied to content creation, also applied to everyday conversations.

10 Lesser-Known Social Media Tools

When it comes to social media, reliable tools can be the difference between hours and minutes of work.

While most people are familiar with the more popular tools like Buffer, Hootsuite, Klout and Mention, there are a lot of lesser-known social media tools out there—and more popping up every day. 

Here are 10 of those lesser-known tools and why you might want to give them a try. Who knows, your favorite tool might still be out there waiting for you to discover it!

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