Sales Driven Marketing Hub

Are you wrestling to decide where to spend your marketing dollars? There’s a lot to say for both inbound and outbound marketing. While one has been around for a long time, the other is simply more efficient.

Here are the similarities and differences between inbound and outbound marketing and why you should apply certain tactics of each to your own marketing strategy.

We’re all chasing it, that elusive SEO. Unlike paid search, which can have immediate results, SEO takes time to build.

So what can you do on your B2B SaaS site today to ensure you’re getting the most SEO juice you possibly can? Perform an SEO audit. 

SEO audits will help you identify problematic areas that need improvement and help keep your website up-to-date. As we all know, Master Google likes to change up his algorithms quite regularly; so conducting regular SEO audits (at least twice a year) is recommended.

There is one big difference between social media marketing for B2C and B2B businesses: with B2B social media marketing, you need to capture a more targeted audience.

Think about it this way, if you’re a B2C company that sells mini portable speakers, for example, your target demographic could be anyone from a teenage boy who wants to bring his speaker with him to the skate park to a middle-aged business woman who likes to bring her speaker on work trips.

With a B2B audience however, your target demographic is usually much more specific and targeted. For example, if you sell sales proposal software, you’re specifically targeting the female Sales Manager in her mid-to-late 30s or the male VP of Sales who’s in his early-to-late 40s. 

Conferences are a great way to learn new and emerging information about your industry as well as meet and network with others.

If you haven’t yet reserved your spot at a conference this year, it’s not too late. You can still sign up (and at discounted prices) and get the networking juices going!

Here are our top picks for upcoming conferences in the U.S. during the second half of 2015. Take a look to see which one is right for you! 

There’s a delicate balance between sounding different or unique and abiding by web writing best practices.

Here’s how you can get great at doing both. 

If I asked you to give me one adjective to describe B2B buying decisions, what would it be? 

I’m guessing most would say something along the lines of “rational” or “logical.”

As Ardath Albee, an influential B2B marketing strategist, pointed out in a recent article, although many tend to classify B2C purchasing decisions as emotional and B2B decisions as logical, that’s not the whole truth.

This is because, as Albee underlines, B2B buyers are people too. 

Companies that consistenly deliver on sales targets execute on the right combination of sales and marketing tactics to drive performance. In order to deliver meaningful and measurable results from your B2B marketing, it’s important that you utilize all of the tools available to you. This means social media sites, email marketing, content, and the phone. If you’re not using all of these resources, you’re missing out on ways to connect with prospective clients.

Inbound marketing can be a game of chess. Google knows this.

This past week we attended a search seminar at Google LA. Bo Pulito, a Strategic Partner Manager for Google, shared some interesting new data Google had acquired and what that meant for inbound marketers and small business owners alike.

Here are four statistics from the seminar that will hopefully help inform your current inbound marketing strategy.

We know how important email marketing and follow up emails are, but there’s no point in crafting sales email subject lines and opening lines if the recipient never even sees your email!

Focus on both value and email deliverability—implementing best practices to ensure your email ends up in recipients’ inboxes as opposed to their spam folders.

Here are a few tactics you can use to give your email a fighting chance at landing in the primary inbox!

How can you enhance your site's landing pages to turn more prospects into qualified leads?

We recently attended Unbounce's Conversion Road Trip Chicago and learned a lot about enhancing landing pages from conversion rate optimization experts Oli Gardner, Michael Aaagaard, Angie Schottmuller and David Kadavy.

Here are six of the most important lessons we took away and how you can implement them on your own site.