Every year you should strive to be better and better at what you do. Assessing where you started, how far you’ve come, and what areas still have room for improvement is a great way to set your goals for the coming year.
Your business goals should be no different. When it comes time to set goals for the coming calendar year, have your teams first assess the progress they’ve made in the past year and brainstorm ways to keep up the momentum and improve upon those accomplishments.
If you need help setting some marketing goals, here are a few you might want to consider for 2017 (our team at xoombi plans to improve upon these as well!).