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We know how important email marketing and follow up emails are, but there’s no point in crafting sales email subject lines and opening lines if the recipient never even sees your email!
Focus on both value and email deliverability—implementing best practices to ensure your email ends up in recipients’ inboxes as opposed to their spam folders.
Here are a few tactics you can use to give your email a fighting chance at landing in the primary inbox!
Deals have an uncanny way of stalling after the demo. When salespeople follow-up with prospects, they lead with the same old tired questions, “Have you made a decision? Where are you guys in the process of coming on board?”
You spend a lot of time crafting your sales emails to be well written and effective. But what if those emails never get opened?
That’s where subject lines come in. If you can craft a subject line that captures your recipient’s attention and piques his or her interest, your hard work will pay off. It’s an incredibly important aspect of the sales email, as 35% of email recipients open email based on subject line alone and 69% of email recipients report email as spam based solely on the subject line.
What type of content can your marketing team create to support your sales team?
Marketers are in the business of creating content. From writing blog posts and social media posts to crafting downloadable offers, they push a lot of content online. But what type of content can marketers create to help their colleagues internally?
In the spirit of sales and marketing alignment, here are eight types of sales acceleration content your marketing team can start creating for sales today.
Everybody wants to talk about inbound, but what about outbound? If you want to be successful and accelerate growth, you need to get really good at both inbound marketing and outbound sales.
For years, salespeople have been looking for tools to help capture lead intelligence and move prospects through the funnel faster. Recenly, there's been a massive surge in the number of outbound sales tools designed to help increase productivity and speed up the sales cycle.
From the usual suspects to new lead management tools, the challenge now is, "Which one do I choose?"
We've compiled a list of 10 sales enablement tools with details on the key features and benefits of each. Use this list to help decide which tool(s) will help you more easily manage your contacts and drive bigger results!
It's easy for new salespeople to get confused about what it takes to succeed. With all the self-proclaimed sales gurus sharing conflicting advice, it's difficult to figure out who to listen to. Here are 10 simple things new sales reps should embrace to launch a successful sales career.
Sales acceleration isn't only about the technology. It's also about the things salespeople can do to speed up the sales process. During a recent podcast, sales leaders Andy Paul, author of two best-selling sales acceleration books, and Doyle Slayton, CEO and Co-Founder of xoombi, shared their top tips for sales acceleration best practices.
Kelly Riggs led the conversation during the Business Locker Room Show, a podcast “operating at the intersection of sports and business” that provides content you can use today to improve your business.
What follows are some of the questions posed by Kelly Riggs and the most insightful takeaways from the show:
There was recently a great discussion that happened over at GrowthHackers.com, an online community where you can “learn and share about ethical online marketing techniques that drive effective, scalable and sustainable growth.”
This amazing conversation was prompted by GrowthHackers team member Logan Stoneman who asked: “What is the best opening line you’ve received from a cold sales email?”
When I think of employee engagement, I think about organizational commitment, empowerment, communication, and results. I think about employees who strive to "Be the Brand!" Here's is a list of five questions to evaluate employee engagement.
In an age where inbound marketing is omnipresent and content is being created and consumed at a rapid rate, salespeople need to take on more roles than ever.
While this may seem overwhelming at first, there is content to help you every step of the way. Salesforce and Kapost recently joined forces to outline how leveraging the right content at the right time can “take your relationship well beyond customer and salesperson.”
Here’s what we learned from their collaboration: the five roles salespeople must adopt to achieve sales success.
