Sales Driven Marketing Hub

Twitter chats create an opportunity to expand your brand's reach, increase your following and engage new prospects. It's a great way to network, share your expertise, and learn from other experts.

If you've been thinking about adding twitter chats to your marketing activities, here’s a guide to getting started.

How do know which metrics are important? What should you be tracking and how do you track it? 

With the amount of data now available at the click of a mouse (or trackpad), many marketers find themselves overwhelmed by information. To make your life easier, we’ve compiled this list of five inbound marketing analytics best practices. Pay attention to these key metrics, and you’ll be able to adjust your inbound marketing strategies to be more effective.

Are you ready to create an awesome piece of content that will take your blog and organic search rankings to the next level?

We recently attended an awesome webinar hosted by Jason Miller, the Senior Manager of Content and Social at LinkedIn. The webinar was called “Creating Your First Big Rock” and covered creating and promoting what's known as everything from "big rock," "trailblazing," and "home-run" to "marquee" content—you know, that one piece of content that puts you on the map. 

The webinar was chalk-full of information and tips for content marketers and business owners alike. 

Here’s Jason’s eight-step process, replete with key takeaways and screenshots!

If you're looking to find your place in the world of social media, check out this list of eight social media personality types and figure out which one describes you best.

Social media quickly transformed from a place to interact with friends online to a launch pad for digital marketing messages. The problem arises when marketers don’t follow proper social media etiquette.

We’ve all received those annoying automated messages on Twitter and spammy connection requests on LinkedIn, which got me thinking about a whole new genre of pet peeves: the social media pet peeve. What interactions irk you the most on social sites?

How can you take your content marketing efforts to the next level? One great way is through content marketing partnerships. The only thing better than learning from one great mind is learning from two.

This past Friday we attended the Conversion Road Trip in Chicago put on by Unbounce. It was a day full of data, optimization techniques, “best practices” and sing-a-longs.

Not only did the Unbounce team do a great job of not taking itself too seriously (we popped balloons to start the conference with a bang and there was a candy bar), the speakers were incredibly knowledgeable and I think we all walked away with a ton of new information to digest.

Ready to check out the best SEO tools in the game? G2 Crowd recently evaluated 310 tools and ranked them based on the size of their market presence (based on vendor size, market share, and social impact) and customer satisfaction scores (based on user reviews).

Content is the foundation of all marketing, which is why the role of the content marketer is becoming increasingly important. Just think about it, how could you ever properly execute owned, earned and paid media campaigns without content? 

So what tools does the ideal content marketer need to have on his or her tool belt? There are certainly some essential traits we’ve found incredibly helpful when diving into the content marketing game.

How do you become the star marketer that everyone is clamoring to imitate? 

Unlike traditional marketing methods that cost lots of money to implemenent and are hard to analyze, social media marketing gives the B2B marketer a unique chance to market at a lower cost and see results in real time.

If you're ready to improve your social media marketing game and increase the number of leads that result from your SMM efforts, here are seven ways the best B2B marketers succeed at social media marketing.