Sales Driven Marketing Hub

Inbound marketing can be a game of chess. Google knows this.

This past week we attended a search seminar at Google LA. Bo Pulito, a Strategic Partner Manager for Google, shared some interesting new data Google had acquired and what that meant for inbound marketers and small business owners alike.

Here are four statistics from the seminar that will hopefully help inform your current inbound marketing strategy.

Deals have an uncanny way of stalling after the demo. When salespeople follow-up with prospects, they lead with the same old tired questions, “Have you made a decision? Where are you guys in the process of coming on board?”

How can you enhance your site's landing pages to turn more prospects into qualified leads?

We recently attended Unbounce's Conversion Road Trip Chicago and learned a lot about enhancing landing pages from conversion rate optimization experts Oli Gardner, Michael Aaagaard, Angie Schottmuller and David Kadavy.

Here are six of the most important lessons we took away and how you can implement them on your own site.

Are you using your blog posts to funnel readers to a gated asset or downloadable offer and capturing their information? If you’re not capturing that lead, then you’re wasting your time on blogging.

You’re right, blogging isn’t solely meant for lead capture. It also provides value to your audience, builds brand awareness and helps improve your organic ranking. But if you’re not capturing the traffic that’s driven to your blog through all of your content marketing and social media marketing efforts, you’re missing out on a great opportunity.

What type of content can your marketing team create to support your sales team?

Marketers are in the business of creating content. From writing blog posts and social media posts to crafting downloadable offers, they push a lot of content online. But what type of content can marketers create to help their colleagues internally?

In the spirit of sales and marketing alignment, here are eight types of sales acceleration content your marketing team can start creating for sales today.

Are you looking for ways to bolster your online presence, grow your business and increase revenue? An unlikely candidate may be able to teach you just that.

Growthhackers.com recently did an awesome growth study on Etsy. It looked at Etsy’s growth strategy at all steps of the journey: during the early days, the dynamics and decisions that allowed them to scale, and how the company keeps finding that new “growth lever.”

How can sales and marketing teams collaborate to generate better quality leads and get them through the buyer’s journey more quickly?

With the dawn of inbound marketing came a pivotal time for sales and marketing alike. Now, thanks to inbound marketing, campaigns are more easily tracked and we can effectively target more qualified leads. 

It’s one of the toughest parts of being a blogger or content marketer—coming up with blog post ideas. With the amount of content being produced only increasing, and with 70 percent of B2B marketers saying they’re creating more content than they did a year ago, there’s a skyrocketing demand for content ideas.

We’ve seen content marketing evolve a lot over a few short years. Now a major player in the digital marketing world, content marketing initiatives are only expected to increase in the coming years.

According to a recent study by Smart Insights, content marketing is the most commercially important digital marketing trend for 2015 by a large margin.