Sales Driven Marketing Hub

It’s always a good idea to network with like-minded professionals in your industry. Not only can it lead to amazing new opportunities, you can learn a lot from your peers.

These days we have access to one of the greatest networking tools out there—the Internet. Just as it’s important to network person-to-person, it’s also a great idea to seek out professional communities online. 

Inbound marketing is an integral part of any successful business’s marketing strategy. Here are three ways to build a plan of action and develop a combination of strategies for your inbound marketing attack.

Breaking up your inbound marketing efforts into owned, earned and paid media is a good way to go. But first, let’s define exactly what makes up owned, earned and paid media.

Whose sales pitch are you buying? Inbound marketers will tell you cold calling is dead. Hardcore sales leaders believe the exact opposite. Although inbound marketers have the louder voice, it doesn't mean they're right. Great organizations expertly weave both inbound marketing and outbound sales tactics into their go-to-market strategy.

Sales and marketing strategies must adapt to what customers and market forces demand. Build your plan around scalable systems and processes that keep you nimble, agile, and relevant.

Marketing is a lot more complicated and omnipresent in the digital age. Long gone are the days when marketers only had to worry about getting their message across via a few magazines, newspapers, TV channels and radio stations. Given the popularity of the internet—and the multitude of opportunities it presents marketers—we have to relearn the principles of marketing.

Hashtags are one of the most powerful tools in social media, but let’s be real: hashtags are a language of their own. You have to learn to use them correctly. What word to hashtag, when to hashtag, and how often to hashtag make them more of a grammatical structure than a social media tool.

So how can you harness the power of the hashtag and use it to your benefit on the most hashtag-friendly social media site, Twitter? We’ve put together this post to help you better understand this tool and how to use hashtags effectively.

Not only is it important to post consistently on your company blog, it’s also crucial to repurpose blog content in order to extend the reach of your blog and create more link-building opportunities.

You can start repurposing content the minute you hit publish. In fact, if you have a team member who’s not the best writer but still wants to be a part of the content creation process, you can task him or her with repurposing old blog content.

So, how do you get started? Here are 9 ways to repurpose blog content.

You’ve probably heard of Google AdWords and PPC, but did you know there are platform-specific social media paid advertising options? If you’re interested in boosting your audience and performance on one or a few social media sites, you can do that with a little paid promotion.

Here’s a guide to social media paid advertising for Twitter, LinkedIn, Facebook, Google+, and Pinterest. 

If you’re running a B2B business, the best social media site you can be on is LinkedIn. Not only does LinkedIn boast 347 million users, it’s rapidly expanding, with two new members joining per second.

The LinkedIn community is also very active, with 40% of users logging onto the site daily. What’s more, the social media site is used in 200 countries and territories worldwide.

Social media marketing can seem like an all-consuming endeavor: there are lots of social media networks out there and new ones, like Ello, pop up all the time. So how do B2B companies decide which sites to be on, what and when to post, and how to best engage with each platform’s audience?

First, there are some social media marketing basics you need to know. Once you’ve got those down, there are free and low-cost tools available that will make your life easier.

Guest blogging—publishing blog posts on other sites to expand your audience and drive traffic back to your own site—used to be all the rage, but its popularity is dwindling.

Guest publishing channels are getting noisy, content marketers aren't seeing the ROI, and they're beginning to question whether this once popular practice is still as effective as it used to be.