We live in a marketing world where content rules supreme. And in this world, in order to stay relevant, provide value, and improve SEO rankings, we must constantly be producing content.
And that can be exhausting.
With the demand for content at an all time high, many marketers are suffering from a new strain of on-the-job illness: content fatigue.
So what can modern marketers do to keep from hitting this dreaded content marketing wall? Below we give you some much needed content fatigue remedies and preventative tactics.
1. Plan Ahead
Planning ahead can help you avoid feeling last-minute content writing pressure. In order to plan effectively, you’ll need to know what content your target audience wants to read, what gated assets they’re likely to download, and what supporting content (in the form of blog posts, infographics, etc.) you’ll need to promote those assets.
Having a general idea of what you need to execute your content marketing strategy will keep you from feeling overwhelmed and help you stay on track.
2. Use Tools
Content tools can also help you in your planning process, eliminating unnecessary stress down the line. Here are some of our favorite tools.
Trello is where we host all content ideas and keep track of all content progress for both our clients and ourselves. It’s a very intuitive tool and—best of all—it’s free! Use Trello to keep track of blog post ideas, campaign assets, and your content production pipeline.
CoSchedule Headline Analyzer
Many times content starts with a great title. In order to turn a random idea into a well-crafted post title, check out CoSchedule’s Headline Analyzer. This amazing (and, once again, FREE tool) will analyze your headline and return a score based on word balance, headline type, a length analysis, and word sentiment.
BuzzSumo is a great place for content idea generation. This tool allows you to “analyze what content performs best for any topic or competitor” by showing you the number of social shares content has received. It also allows you to filter by date, language, country, and content type.
3. Tap Different Departments
Yes, it’s the marketing department’s job to create and promote content, but that doesn’t mean they should be the only one contributing to your company’s overall content strategy. In order to avoid content fatigue, it’s crucial you tap into the rich resources that exist in other departments.
For example, sales knows prospects’ pain points best, so interview a few of your company’s salespeople to better understand how you can speak to those needs. Furthermore, customer service knows your current clients’ most common frustrations and frequently asked questions, so talk to a few reps to see what content you should be creating or if they’d be willing to write something up themselves.
4. Call for Guest Blogger Submissions
Last but not least, guest blogging partnerships can breathe new life into your content and keep you from getting burnt out.
If you have a pretty good platform and your content usually gets a good amount of visibility, you can encourage writers to get their names out by publishing content on your site. Of course this means you’ll have to check for content quality, duplicate content, and brand consistency, but having someone else do the writing legwork can save you a lot of time and your sanity!
Hopefully, these four tips will keep you free and clear of content fatigue and its symptoms.
Do you use any other tactics to keep your content juices flowing? Please oh please share them in the comments section!