Sales Driven Marketing Hub

Are you using your blog posts to funnel readers to a gated asset or downloadable offer and capturing their information? If you’re not capturing that lead, then you’re wasting your time on blogging.

You’re right, blogging isn’t solely meant for lead capture. It also provides value to your audience, builds brand awareness and helps improve your organic ranking. But if you’re not capturing the traffic that’s driven to your blog through all of your content marketing and social media marketing efforts, you’re missing out on a great opportunity.

You spend a lot of time crafting your sales emails to be well written and effective. But what if those emails never get opened?

Download our free eBook to learn how to make your sales emails more attention-grabbing, personalized, and valuable.

That’s where subject lines come in. If you can craft a subject line that captures your recipient’s attention and piques his or her interest, your hard work will pay off. It’s an incredibly important aspect of the sales email, as 35% of email recipients open email based on subject line alone and 69% of email recipients report email as spam based solely on the subject line. 

What type of content can your marketing team create to support your sales team?

Marketers are in the business of creating content. From writing blog posts and social media posts to crafting downloadable offers, they push a lot of content online. But what type of content can marketers create to help their colleagues internally?

In the spirit of sales and marketing alignment, here are eight types of sales acceleration content your marketing team can start creating for sales today.

Are you looking for ways to bolster your online presence, grow your business and increase revenue? An unlikely candidate may be able to teach you just that.

Growthhackers.com recently did an awesome growth study on Etsy. It looked at Etsy’s growth strategy at all steps of the journey: during the early days, the dynamics and decisions that allowed them to scale, and how the company keeps finding that new “growth lever.”

How can sales and marketing teams collaborate to generate better quality leads and get them through the buyer’s journey more quickly?

With the dawn of inbound marketing came a pivotal time for sales and marketing alike. Now, thanks to inbound marketing, campaigns are more easily tracked and we can effectively target more qualified leads. 

It’s one of the toughest parts of being a blogger or content marketer—coming up with blog post ideas. With the amount of content being produced only increasing, and with 70 percent of B2B marketers saying they’re creating more content than they did a year ago, there’s a skyrocketing demand for content ideas.

We’ve seen content marketing evolve a lot over a few short years. Now a major player in the digital marketing world, content marketing initiatives are only expected to increase in the coming years.

According to a recent study by Smart Insights, content marketing is the most commercially important digital marketing trend for 2015 by a large margin.

Twitter chats create an opportunity to expand your brand's reach, increase your following and engage new prospects. It's a great way to network, share your expertise, and learn from other experts.

If you've been thinking about adding twitter chats to your marketing activities, here’s a guide to getting started.

How do know which metrics are important? What should you be tracking and how do you track it? 

With the amount of data now available at the click of a mouse (or trackpad), many marketers find themselves overwhelmed by information. To make your life easier, we’ve compiled this list of five inbound marketing analytics best practices. Pay attention to these key metrics, and you’ll be able to adjust your inbound marketing strategies to be more effective.