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10 SEO Tools to Track Your Competition


How do you get an edge over the competition? Well, you should start by knowing what your competition is doing.

In other words, in order to outperform competitors, you have to first know how they’re performing.

Below we’ll outline 10 tools that can help you track your competitors so that you can more easily one up them.

1. BuzzSumo


BuzzSumo allows you to “analyze what content performs best for any topic or competitor.” That means you can plug in your competitor’s URL into the tool and see what kind of content they’re creating and how it’s performing. 

Think you can do better? Use the Skyscraper technique to improve on their content by making it longer and better researched.

2. Ahrefs


Ahrefs helps you track “backlinks, keywords [and] brand mentions” and lets you “know what your competitors are doing.” Use Ahrefs to access tools like:

  • Site Explorer: A backlink tool that allows you to obtain detailed backlinks profiles for any website or URL.
  • Positions Explorer: This allows you to “analyze your competitors’ search traffic” by giving you every keyword your competitors are ranking for.
  • Content Explorer: This operates a lot like BuzzSumo.
  • Position Tracker: This gives you accurate, real-time keyword ranking data.
  • Crawl Report: This helps you “identify and fix common SEO issues on your site.”
  • Ahrefs Alerts: Alerts allow you to “never miss another backlink or mention” so that you know when your competition gets or loses a backlink.

3. Alexa


Alexa is a web analytics toolkit that offers “competitive intelligence and strategic insight.”

Use Alexa to access the Competitive Intelligence toolkit that includes site overviews, top site rankings, site comparisons, keyword research, and site screener tools. You’ll also get access to the On-Site Intelligence suite that provides information on site metrics, full site and SEO audits, and more.

4. Hubspot 


Hubspot’s marketing software gives you insight into the competition via competition reports.

Using this tool, you can identify marketing grades, traffic rank, number of indexed pages, number of linking domains, and MozRank.

5. SE Ranking 


SE Ranking is an “all-inclusive cloud-based SEO software for SEO newbies, agencies and enterprises.” You can check out the real-time position of competitors’ websites on “Google, Bing and Yahoo search engines in any region of the world.”

This tool is also fully automated, offers convenient, customizable reports, and has an intuitive interface.

6. Simply Measured


Simply Measured offers a social analytics suite that allows you to “analyze and understand the audiences, conversations, and competitors that matter to you across every channel.”

Simply Measured also offers free tools like its Facebook Competitive Analysis which lets you “compare your Facebook Fan Page against your competitors’.”

7. Klout 


Klout allows you to keep tabs on your competitors’ and your own Klout score so that you know how you stack up. Retweets, likes and shares change your Klout score, so you’ll know how well the competition is doing on social media.

Klout also offers a service for brands and agencies that helps with audience targeting, influencer outreach, content creation and campaign analytics.

8. Moz


Moz offers both a Pro and Local suite of SEO tools depending on what your SEO needs are. Use SEO metrics like page authority and domain authority, streamline your workflow with the Moz Pro toolset, and learn how to adapt your strategy to get results.

You can also track competitors by campaign and use Moz’s free Open Site Explorer to compare link metrics from up to five different sites. 

9. Mention


Mention is a monitoring service that lets you keep tabs on what’s important to you on the web.

With web monitoring, brand tracking, and social media monitoring, you’re able to keep track of when someone mentions you or your competition and reply in real-time.

10. Followerwonk 


Followerwonk is a Moz app that allows you to take a deep dive into Twitter analytics in order to “find, analyze and optimize for social growth.”

Use Followerwonk to search bios for ones that match your target audience, compare your social graph to competitors, segment followers into groups (influential, dormant, old, etc.), get precise stats on who’s following the competition, and sort followers by tweet count and more.


If you’re ready to see how you stack up against the competition, use the above SEO tools to help you keep track of their performance, understand their audience, hear what people are saying about them, and see what they’re doing that you should be doing too!

Need help with SEO? Cick on the Free Audit Report at the bottom of your screen. We'll send you a review of your site within minutes.

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Lolly Spindler


Lolly Spindler

Lolly Spindler is the Content Marketing Manager at xoombi. A writer by trade, Lolly loves to make the written word work for clients by delivering high quality, engaging content to their audiences. She leads the xoombi content marketing team in executing demand generation, SEO, and copy editing strategies. Lolly is a graduate of Boston University.


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