Werner Kunz via Compfight
It’s about connecting with a captive audience and making ourselves relevant in that moment. And it’s not just about those 30 seconds. Instead, we fire all cylinders against one great idea and carefully craft digital, social, activation and PR plans to support the moments leading up to, and the moments after, the ad. We know these plans are as important as the ad itself.
via Taking a Page from the Super Bowl High | Digiday.
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