Sales Driven Marketing Hub

Everyone Talks About Adding Value, But the Question Is... How?

Prospects don't answer the phone anymore and they rarely respond to emails. Everyone talks about adding value, but the question is... how? How do sales reps take the time to add value when their manager is constantly on them about getting on the phone, logging activities in Salesforce, and building a stronger pipeline?

add value

The answer is... ALIGNMENT... between sales and marketing to develop a strategic value driven approach to sales prospecting.

Sales has to stop complaining about not having enough marketing, and Marketing has to stop complaining about Sales not using the multitude of makeketing peices "hidden in Uncle Charlie's Garage," A.K.A. Sharepoint.

High performance teams align Marketing and Sales to create content that isn't products and services driven, but industry expertise driven.

Sophisticated teams know this, but why does Sales and Marketing collaboration always break down? It's because the focus around industry expertise is too often humbled by our instinct to talk about our products and services.

Instead of talking about your products, talk about...

  • How to build... to better understand...
  • How to conduct a... to determine...
  • How to map... to improve your...
  • How to create an effective...
  • 10 tips to increase...

And then package these topics into...

  • Ebooks
  • How-to-Guides
  • Templates
  • Presentations
  • Research & Reports (ex: State of Your Industry)
  • Whitepapers
  • Kits (multiple offers packaged together)
  • Live Webinars
  • On-demand Videos
  • Blog posts

Now.. Let's go give our sales reps the prospecting tools they need to create value and establish industry expertise when they're prospecting and hunting for new business.


Free Social Prospecting Workbook from xoombi

Image Source: Wikimedia Commons 

Sales, Marketing

Doyle Slayton


Doyle Slayton

Call Me at 214.494.9315

Doyle Slayton is an internationally recognized Sales and Leadership Strategist, Speaker, and Blogger. He is Co-Founder of xoombi, a sales acceleration company and sales driven marketing agency that works with CXO's to develop, implement, and execute inbound marketing and inbound sales strategies. xoombi strengthens your outbound with inbound to help grow your business.


Get your

Sales and Marketing LinkedIn Group

xoombi on twitter

HubSpot Gold Partner Agency

Sales and Marketing Resources

See what xoombi can do for you!

Fill out the form to explore ways we can help.