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Marketing Team

xoombi for Marketing

“Doyle Slayton has earned his place in the sales and marketing community through a dedication to developing leading edge content and tools for salespeople and their managers. He has a deep understanding of the marketing needs of sales organizations, and knows what it takes to fully align the sales and marketing functions. Through his company xoombi, Doyle is now making many years of experience and thinking available to frontline sales and marketing leadership.”
Michael McGowan
Michael McGowan
CEO, Sales6ix

We help execute your marketing strategy.

Most marketers know what to do, but a limited budget and a small team makes it impossible to manage everything it takes to make inbound marketing work. You need a team of marketing experts to support, implement and execute your vision.

Resources

Marketing Resources

Marketing Resources

Surround yourself with the support you need to drive more traffic, improve social engagement, and increase conversion rates. It’s tough to do everything with a small team, let alone a marketing army of one. Rely on xoombi to...

  • Conduct market research
  • Manage digital marketing campaigns
  • Design and develop creatives

xoombi works with marketing leaders to manage every aspect of your digital marketing campaigns. We’ll do the research, build the strategy, and execute the plan. From content creation and social media to email marketing and lead nurture sequences, we’ll do all the heavy lifting.

Calendar

Editorial Calendar

Editorial Calendar

Keep prospects and customers engaged with a campaign strategy and content calendar to help you consistently produce high quality content. Everything about your content marketing plan must be intentional with a clearly defined set of goals. Rely on xoombi to...

  • Build and manage your editorial calendar
  • Generate ideas and create content
  • Manage reporting and analytics

xoombi works with marketing leaders to build and manage your content marketing calendar. We’ll use it to manage all blog post ideas and approvals, assign tasks to key members of the team, and create a consistent publishing schedule.

Engagement

Visitor Engagement

Visitor Engagement

Develop content that captures audience attention and encourages them to like, share, and comment on your posts. Engaged visitors spend extra time on your site and click through to visit internal pages. Rely on xoombi to...

  • Analyse and influence visitor flow
  • Track visitor behavior
  • Increase conversion rates

Understanding how to engage visitors is the key to driving high conversion rates. xoombi helps marketers build a visitor pathway that leads to higher conversions, appropriate lead nurture sequences, and timely handoff to sales.

Conversion

Conversion Rate

Conversion Rate

Build campaigns that capture quality leads and create lead nurture sequences to pull interested prospects through the sales funnel. The primary focus of inbound marketing is lead conversion. Rely on xoombi to...

  • Craft messaging that resonates with your audience
  • Build marketing workflows that map to the sales process
  • Manage lead scoring and list segmentation

Inbound marketers create offers that compel visitors to sign up for more information. But it can’t end there. xoombi helps you distinguish between sales ready leads and marketing ready leads to ensure proper follow-up for every new contact. Effectively aligning lead nurturing and sales follow-up is key to improving conversion rates.

Sales Support

Sales Support

Sales Support

Improve your relationship with sales to better manage the assets you create and use them more effectively throughout the sales process. Marketing gets frustrated when sales doesn’t use current marketing materials, yet keeps asking for more. Rely on xoombi to...

  • Help marketing understand how sales thinks
  • Align marketing campaigns with sales strategy
  • Build marketing collateral to support the sales process

xoombi works with marketing leaders to align marketing collateral with the buyer’s journey. We then coach sales to more effectively leverage marketing resources throughout the sales process.

Results

Speed to Results

Speed to Results

Align owned, earned and paid media to attract the type of visitors who are most likely to buy. Companies see faster results when they combine referral marketing with well planned exposure through a variety of digital marketing channels. Rely on xoombi to...

  • Build digital assets
  • Grow your social presence
  • Manage paid advertising campaigns

xoombi helps companies build converged marketing plans to align your website and blog with work-of-mouth marketing, and paid media to diversify your marketing spend and increase speed to results.

The xoombi inbound marketing checklist
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What will xoombi do for Marketing?

Great marketers produce big results when they align the brand with talented people
to build strong customer relationships and accelerate growth.

Brand Recognition

People are more likely to buy from brands they know and trust. Increase visibility to improve your competitive position in the market.

Higher Conversions

Combine quality offers with the right messaging to consistently achieve landing page conversion rates above 30%.

Alignment

Sales and Marketing teams need each other to be successful. The best marketers understand how salespeople think and collaborate to produce better results.

Accelerate Revenue

The executive team isn’t able to connect inbound marketing results to revenue. Improve the effectiveness of your campaigns to drive Marketing ROI.

Did you know?

We’re HubSpot certified!
HubSpot Gold Partner Agency

See what xoombi can do for you!

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