Promoting your content on social media is a great way to reach new people, increase your audience, boost engagement, heighten your organization’s visibility and drive traffic to your site.
According to Search Engine People, “74% of marketers saw an increase in traffic after spending just 6 hours a week on social media.” That means that going from having zero social media presence to investing a little over an hour a day can significantly boost the amount of traffic coming to your site. Additionally, the company found that 78% of Americans say social media impacts their purchasing decisions.
But like with any inbound marketing strategy, it’s best if you have a plan. One of the best ways you can ensure your social media strategy is effective is if you have a social media calendar.
Here are a few reasons why you need one, and how you can get started creating your own.
1. It keeps you organized.
Having a calendar allows you to keep everything neatly in one place. Instead of having content for different networks in different places, a calendar will allow you to centralize and better manage what needs to be published where, when.
2. It allows you to consistently publish high-quality content.
A social media calendar will help you keep track of what’s performing well and what isn’t so that you can consistently publish high-quality, high-performing pieces of content. A calendar also helps you centralize quality control, saving you from posting poorly researched and written posts.
3. It makes your overall efforts more effective.
According to the Content Marketing Institute, 60% of B2B marketers in North America that have a documented strategy rate themselves effective, whereas those with a verbal strategy find themselves less effective (32%).
4. It keeps you on schedule.
A social media calendar can help you stay on schedule. Instead of having to remember ideal posting times and manually log in to publish posts, you can rely on your calendar to keep your posts going out at the best times on a consistent basis.
5. It keeps you from spamming and/or neglecting networks.
A calendar will help you better distribute your efforts, ensuring you don’t over-post on certain networks (and spam your audience) and that you don’t forget about other social media sites (neglecting other crucial prospects and/or customers).
Since your social media presence may be the first interaction prospects have with your company, don’t leave those frontlines unattended and/or at the whims of random, unplanned posting.
Not only can a social media calendar ensure your brand presence is well maintained, ultimately, it can help you better strategize and execute all of your social media marketing efforts.