Leaders are constantly thinking of ways to differentiate and stay ahead of the game. When you're looking to innovate and be disruptive, there are a couple of questions you can ask... the first is, "Will it really matter?", and the second, more important question... "Will it change the game?"
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ― Richard Buckminster Fuller