You've probably never heard of him. His name is A.G. Lafley, the formerly retired and re-instated Chairman of the Board, President, and Chief Executive Officer of Proctor and Gamble.
Lafley first served as P&G’s President & CEO from 2000 to 2009. During that period, the Company more than doubled in sales and grew its portfolio of billion-dollar brands from 10 to 23, with a focus on consumer-driven innovation and consistent, reliable, sustainable growth. The Company’s market capitalization has made P&G among the 10 most valuable companies in the world.
In his book, Playing to Win: How Strategy Really Works, Lafley explains the fundamental measure of winning in business and applies his concept through six questions...
- Am I creating a customer?
- Am I creating more customers?
- Are my customers more loyal to me?
- Do they love my product more?
- Do they love my service more?
- Do they think it is a better value than what the market offers?
Check out this short video interview loaded with Lafley's wisdom and advice for how to win in business...
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