The same question keeps popping up in my head. Have we overemphasized being a leader and devalued being a manager?
As we work with prospects and clients to align sales and marketing strategies, it's a common theme. From lead capture, to sales pipeline, organizations have a systems and processes "management" problem.
Salesforce is a perfect example. How many companies spend thousands of dollars on a platform that just sits there, in total disarray. Salespeople hate to use it because it's inefficient and nobody can explain a clear process or workflow to manage it all.
I clicked through this infographic by Chuck Mache, and it looks like he's thinking the same thing we are. It's not about Leadership vs. Management. It's both...
Infographic Source: Leader vs. Manager