- How to keep your emails from going to spam
- How to get a 46% response rate to your emails
- Subject line best practices
- The best opening lines for cold sales emails
- What to include in your email signature
Now it’s time to talk about what comes after your email signature: the P.S. And you might be surprised by how much power that little postscript can have.
Why Include a P.S.?
Oftentimes, the P.S. message is the first (and sometimes only) part of the email your audience will read. That’s because for some weird reason, our brains seem to be wired to read it.
Since you’re almost guaranteed to have your reader’s undivided attention when it comes to the postscript, it’s important you take full advantage of it.
Here are some things you might want to consider doing with that powerful little blurb.
Leveraging the Power of P.S.
Reiterate Your CTA
You’re most likely sending an email in order to get the recipient to do something. Since you’ve spent a good amount of time explaining why they should take this action and how it will benefit them, why not give it one last push in your P.S.?
If you’ve been sending a certain prospect a sequence of emails in hopes that s/he will sign up for, say, a trial period of your service, then you might want to use the P.S. to create a little urgency. Explain how you’ll only be reaching out to him or her once more about this offer or that this will be your last email before the trial period closes.
Provide Social Proof
Use feedback from happy and satisfied customers in your P.S. to provide recipients with social proof that your product or service actually works. This will amp up your credibility while ending the email on a happy, positive note.
Give a Discount or Freebie
In order to enhance the offer you’re referencing in the body of your email, use the postscript to sweeten the deal. You can also create urgency while offering the freebie by saying something like “The first ___ people to register for the trial period will receive a free consultation!”
Offer Something Else
It’s possible that your recipient simply isn’t interested in the offer you’re proposing. That doesn’t mean, however, that s/he might not be interested in something else you have to offer. Use the postscript to introduce another offer that s/he might find valuable.
Make it Personal
Whether you’ve developed a relationship with the recipient or you only know a minimal amount of information about him or her, including a personal note in the P.S. can make the reader feel more connected; even if it’s as simple as “I know many people in your position struggle with _____ and I really believe our solution can help.”
Whatever approach you choose to take, always reiterate and include a link to your primary call to action. After all, you spent all this time crafting a sales email for a specific purpose, so make sure you address that purpose one last time when you have your audience captive—in the P.S.