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Disruptive Innovation... It Sounds Complicated.

TechCrunch Disrupt NYC 2011

Everybody is talking about disruptive innovation. Causing a disruption or an overhaul in business sounds complicated. As a wordsmith of sorts, when I think of the word, “innovation,” I think of “in+ovation.” That means creating something that spontaneously, seamlessly and fluidly gets into your target market and causes an “ovation”.

What will cause your future market to “gotta have” your product or service? Here are ten ways to make innovation “easy”. Consider your product or service in light of each.

How can you give customers:

    1. More – much more than what they are getting now.
    2. Bigger – much larger than what they are getting now.
    3. Faster – much faster than when they are getting now.
    4. Better – much more... qualitatively better and smarter than what they are getting now.
    5. Beautiful – much more beautifully designed than what they are getting now (think Apple products vs. competition).
    6. Exciting – much more exciting than what they are feeling now.
    7. Simpler – much more... simpler and easier than what they are getting now.
    8. Convenient – much more convenient and accessible than what they having to do now (think Amazon or Craigslist).
    9. Cheaper – much less costly than what they are spending now (think Ebay, Costco).
    10. Less Risky – much less risky (this will be of less concern to the millennials and more concern to the older more cautious part of the market).

What will cause your customers to tell everyone they know about your product? Just like misery, excitement likes company. Disruptive innovation isn’t easy, but it isn’t super complicated either.

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Image Source: Scott Beale via Compfight


Mark Goulston


Mark Goulston

Mark Goulston is the Co-Founder of Heartfelt Leadership, a global community whose Vision is a World led by leaders that Dare to Care and whose Mission is Identifying, Celebrating, Developing, Empowering, Impassioning and Emboldening Heartfelt Leaders to support each other in changing the world for the better. Mark is the author of Just Listen and co-author of Real Influence: Persuade Without Pushing and Gain Without Giving In.


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