Sales Driven Marketing Hub

Most small businesses are born out of love.

Someone has an idea, cares about it, and wants it to come to fruition. When that business idea finally starts to become a business reality, it’s a deeply personal accomplishment. 

As members of a small business team ourselves, we understand how personal the successes and failures of a small business are, which is why we’d like to share a few ways to ensure your company not only stays afloat, but thrives!

We’ve all been there.

We realize the value of blogging and how it can boost our business’s visibility, position us as industry experts, and convert readers into prospects, but we’re not so sure how to execute.

If you’re ready to get your blog off the ground, here are a few blogging mistakes beginners (and even some vets) make. Get to know them in order to avoid making them yourself!

We’ve talked about influencer marketing before and why it’s so important you know the influencers in your industry. After all, these people already have the ear of your target audience.

This means that if you’re able to connect with them and add value to the conversations they’re having, those influencers and their followers will start to pay attention to you.

But how do you go about creating relationships with these people? 

We recently published a post that gave readers steps to follow to start a blog, including how to pick a niche, create and promote content, and more. However, once you’ve gone through the groundwork of strategizing comes the time to actually launch your business blog. 

To help with that process, here are five preparations you should make in order to make your blog a worthy business endeavor.

In a previous blog post we introduced you to Jess Webb, then a demand generation marketer at HubSpot, now the Content Marketing Manager at Trello.

One of the most impressive things Jess did during her tenure at HubSpot was to grow the HubSpot Instagram account from 4,500 to 30,00 followers in one year—that’s 500% growth.

Due to this success, I picked her brain on her strategy, what type of content works, using hashtags, and generally how to grow Instagram followers. Here's how she got started and what she recommends when it comes to Instagram for business.

Much like Instagram, many B2B businesses believe that Pinterest caters more to B2C companies.

However, if you know how to set up your profile and what types of things to “pin,” you’ll soon realize the value Pinterest has to offer your B2B business. 

Here are a few interesting Pinterest stats and some tips to help you start using Pinterest for business. 

It’s something every business strives for.

Whether you’re a B2B or B2C company, there’s a certain type of person who can really take your business to the next level. Not only can she boost your MRR, she can also be the difference between one and five new clients. 

She is the brand advocate.

Brand advocates are any company’s favorite type of customer. Not only are they paying customers, they use your product or service a lot and they love it. In fact, they love it so much that they talk about it on a regular basis. 

Many businesses in the B2B space may look at this title and think, do I really need to be on Instagram?

While it’s true that when it comes to the business presence on the site, it’s primarily B2C companies dominating Instagram. However, that doesn’t mean B2B companies shouldn’t be and can’t find success on the network. 

This also doesn’t mean that every B2B business absolutely should be on Instagram either. Every company is unique and will find its audience on certain social media sites—some will work, some simply won’t. 

Motivation is key when it comes to getting your day started, and some days, we all need a little extra push.

For those days when it’s just a little more difficult than usual to get out of bed, here are a few motivational tips that might inspire you to get moving! 

Doing AB testing is a great way to see if quick, minor changes can help improve your website’s overall conversion rate. 

Think of it this way: If taking five minutes out of your workday to make a simple change on your site resulted in even a 2% boost in conversions, would you do it? Of course you would! 

In this post we’ll cover the basics of AB testing, including what you’ll need to run one, how to make your tests successful, and how to get accurate results.