Sales Driven Marketing Hub

Frank Geric


Frank Geric

Frank is a Marketing expert who helps companies develop highly differentiated strategies, messaging and positioning that gets them found by prospects.


Recent Posts

How Much Marketing Is Enough?

How many times a week should you be blogging? How many campaigns should you be running?

The answer is: it depends.

While some businesses insist on publishing posts every day of the week, others get the most value by scaling back to create more quality content.

Here are three questions to ask yourself to help determine how much marketing is enough for your business.

5 Keys to Building a Great Content Map and Editorial Calendar

Doing content marketing without a content strategy or plan is like shooting in the dark. You might occasionally hit the mark, but if you don’t know what you’re aiming for, it’s hard to be accurate.

In order to really reach your target audience, you need to first create buyer personas and then craft a content map and editorial calendar that speak to their pain points and help solve their problems.

Here are five key things that will help you get your content plan started.

You're Different, Just Like Everyone Else

When you explain to customers what makes you different, the last thing you want them to think is, "Everybody says that."

Whether you’re selling, blogging or redesigning your website, make sure you really do stand out above the competition.

5 Breakout Social Media Trends to Watch in 2016

As we’ve seen over the past few years, new social media sites pop up and new social media trends emerge every few months.

It’s important to stay on top of these new sites and trends because, especially today, our marketing depends on it. For example, can you imagine life without Twitter lists or the ability to share articles across social networks? These were both considered social media trends in 2010.

So, what can we expect in 2016? Read on to find out!

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