Sales Driven Marketing Hub

One of my mentors used to say, “You can have a bad day, but don’t ever have two in a row. You might have a bad week but don’t repeat it the next week. If you have a bad month always bounce back the following month. Through it all, there is one thing you must always do. Make sure you always hit your goals for the quarter.”

Most people find themselves scrambling at the end of each quarter to achieve quota. I have a sales strategy for exceeding quarterly goals. Perfect it, and you’ll beat your goals quarter after quarter, year after year! 

Sales leadership is one of the most difficult jobs in business today.

I've always enjoyed watching great leaders in action. When you observe the best, there are six things you'll notice that great sales leaders do.

According to a report by Forrester Research, only eight percent of B2B companies have achieved effective sales and marketing alignment. Although department leaders believe there's much to be gained from teams working together to increase lead flow and generate revenue, why doesn't it happen?

Some colleagues tell me sales and marketing alignment is impossible to achieve. I disagree.

How do we move teams from talking the talk to walking the walk? Here are six ways to achieve sales and marketing alignment.

The buyer’s journey today looks very different than it did 10 years ago. That’s because 67% of it is now completed digitally.

What is the buyer’s journey? As Hubspot puts it, the journey is “the active research process a potential buyer goes through leading up to a purchase.”

There are three stages of the buyer’s journey—awareness, consideration, and decision. Let’s look at what salespeople can do to support the predominantly digital buyer’s journey by designing a sales process that aligns with each stage.

So you’ve decided to try your hand at inbound marketing, but which platform is best suited for your inbound efforts? 

We’ve had many a client come to us and ask, “Which is better: Hubspot, Wordpress, or both?” Therefore, we’ve decided to give you the pros and cons of each so you can make an informed decision of which to go with. 

Here’s how Hubspot, WordPress, and combining the two measure up.

Many organizations are frustrated by how long their sales sales cycle has become. How long does it take your prospects to make a decision? ...and what can sales and marketing teams do to speed up customer buying decisions?

Here are six things you can do to speed up the sales cycle.

A couple of weeks ago we asked readers to share their best practices for keeping prospects engaged and moving through the sales funnel. In the work we’ve done with clients, we most often see deals stall after the demo.

Today, we share our own tips for how to align sales and marketing to maintain control of the sale. Here’s a step by step process your team can follow to leverage high impact content and collateral to keep deals from stalling.

Sales appointments are difficult to get. When you have one, you need go in prepared to win.

Here are the seven things you can do to run successful first time sales appointments...

Deals have an uncanny way of stalling after the demo. When salespeople follow-up with prospects, they lead with the same old tired questions, “Have you made a decision? Where are you guys in the process of coming on board?”

Everybody wants to talk about inbound, but what about outbound? If you want to be successful and accelerate growth, you need to get really good at both inbound marketing and outbound sales.

For years, salespeople have been looking for tools to help capture lead intelligence and move prospects through the funnel faster. Recenly, there's been a massive surge in the number of outbound sales tools designed to help increase productivity and speed up the sales cycle.

From the usual suspects to new lead management tools, the challenge now is, "Which one do I choose?"

We've compiled a list of 10 sales enablement tools with details on the key features and benefits of each. Use this list to help decide which tool(s) will help you more easily manage your contacts and drive bigger results!