Sales Driven Marketing Hub

I was recently assigned a project of developing buyer personas for a new client we recently onboarded. It initially involved a lengthy discussion answering (seemingly) unnecessary and pointless questions about made-up people.

Where did they go to college?

Where do they live?

What are some hobbies they enjoy in their free time? Blah. Blah.

Is it just me or is SEO always getting painted as this big scary monster everyone seems to be intimidated by?

This is probably because optimizing websites for search engines like Google, Yahoo and Bing is a very difficult and tedious task for most. It continues to be one of marketers’ most challenging duties when it comes to online marketing. And just when you think you’re getting the hang of it, Google goes and changes its algorithm! 

I wish I had a magical formula that guaranteed a top ranking on search engines, but unfortunately, there is no such thing. However, I do have a few secret techniques to share that can help improve SEO.